Education Awards 2013

Education Awards 2013


Education Awards 2013

Education Awards 2013 – Business Awards               Langkos Spyros

Education Awards
Δημιουργούμε νέα πρότυπα!

Με γνώμονα 4 βασικά κριτήρια: τη βαθμολογία, το ήθος, τη συνέπεια και τον επαγγελματισμό κατά τη διάρκεια των σπουδών τους, ο Εκπαιδευτικός Όμιλος ΞΥΝΗ (ΙΕΚ ΞΥΝΗ & Mediterranean College) προχωρά σε ένα ακόμα καινοτόμο βήμα για τα εκπαιδευτικά δρώμενα, με… τα Education Awards 2013, δημιουργώντας νέα πρότυπα!

Ο μεγαλύτερος και πληρέστερος εκπαιδευτικός όμιλος στη χώρα μας συγκεντρώνει – για πρώτη φορά στην Ελλάδα! – τους καλύτερους σπουδαστές / αποφοίτους του, προκειμένου να διαγωνιστούν και να αναδειχθούν οι άριστοι ανάμεσά τους, που θα αποσπάσουν τα Βραβεία Εκπαίδευσης. Όλοι οι υποψήφιοι έχουν προταθεί από τους διευθυντές των ΙΕΚ ΞΥΝΗ Αθήνας, Πειραιά, Γλυφάδας και Θεσσαλονίκης, καθώς και από το Mediterranean College Αθήνας και Θεσσαλονίκης, ως οι καλύτεροι τελειόφοιτοι/ απόφοιτοι από όλους τους τομείς και τα προγράμματα σπουδών του Εκπαιδευτικού Ομίλου ΞΥΝΗ.

Πρόκειται για μια μεγάλη πρωτοβουλία των ΙΕΚ ΞΥΝΗ και του Mediterranean College, με στόχο να δημιουργήσουν νέα πρότυπα, μέσα από αξιόλογους νέους της χώρας μας.

Στις 27 Ιουνίου, στη μεγάλη Έκθεση Σπουδαστών των ΙΕΚ ΞΥΝΗ Αθήνας και Γλυφάδας στο DC Mansion, ανακοινώθηκε το πρωτοποριακό concept των Education Awards, καθώς και η έναρξη της ψηφοφορίας για την ανάδειξη των νικητών. Η ψηφοφορία θα λήξει αρχές Σεπτεμβρίου, σε μια λαμπρή γιορτή της Εκπαίδευσης, όπου θα ανακοινωθούν οι νικητές.

Όλοι οι νικητές – ένας από κάθε κατηγορία βραβείων – κερδίζουν, πέραν της τιμητικής βράβευσης και πλακέτας, την ευκαιρία να διεκδικήσουν μια θέση εργασίας σε κορυφαίες εταιρείες της αγοράς!

Η ψηφοφορία γίνεται μέσα από το ειδικό site που δημιούργησε ο Εκπαιδευτικός Όμιλος ΞΥΝΗ για τον εν λόγω θεσμό: το http://www.education–awards.gr, και όλοι οι υποψήφιοι μπορούν να καλέσουν φίλους και καθηγητές τους να τους υποστηρίξουν με την ψήφο τους.

Κάνε Like kαι Ψήφισε τον Καλύτερο!

http://www.education-awards.gr/business/54-%CE%BB%CE%AC%CE%BD%CE%B3%CE%BA%CE%BF%CF%82-%CF%83%CF%80%CF%8D%CF%81%CE%BF%CF%82

Λάνγκος Σπύρος
Mediterranean College Αθήνας – MSc in Marketing Management

“Ο Σπύρος είναι ένας από τους καλύτερους μεταπτυχιακούς φοιτητές του Business School στον τομέα του Marketing, σημειώνοντας με συνέπεια υψηλές ακαδημαϊκές επιδόσεις σε όλα τα μαθήματα του προγράμματος σπουδών του. “

Ποιοι είναι οι λόγοι που σε οδήγησαν να σπουδάσεις την συγκεκριμένη ειδικότητα – πρόγραμμα σπουδών;
Πριν καταλήξω στο ποιο μεταπτυχιακό θα κάνω, σε τι τομέα, σε πιο φορέα, κτλ, μπορώ να πω ότι έκανα μια συγκριτική έρευνα αγοράς, όπου και διαπίστωσα ότι το Μεσογειακό Κολλέγιο ήταν για μένα το κατάλληλο περιβάλλον για να μου παρέχει το επίπεδο εκπαίδευσης που επιθυμούσα. Διάλεξα το MC για ένα πλήθος λόγων μεταξύ των οποίων: οι υλικοτεχνικές υποδομές, το κύρος του Ομίλου Ξυνή και του πανεπιστημίου του Derby, το πλήθος των αποφοίτων στην αγορά, η διασύνδεση με την αγορά εργασίας, το ακαδημαϊκό υπόβαθρο των διδασκόντων, η διεξαγωγή παράλληλων εκπαιδευτικών δραστηριοτήτων, το κατά πόσο σύγχρονο είναι το πρόγραμμα σπουδών, το αγγλικό μοντέλο εκπαίδευσης, το κόστος του προγράμματος, η ποιότητα του προσωπικού, τα εκπτωτικά οφέλη και οι εξωσχολικές δραστηριότητες.

Ποιοι είναι οι επαγγελματικοί σου στόχοι; Πώς βλέπεις τον εαυτό σου σε 10 χρόνια;
Οι επαγγελματικοί μου στόχοι είναι να ασχοληθώ με το κομμάτι του e-business και τα social media, κυρίως σε θέματα επικοινωνίας και ανάπτυξης εταιρικής στρατηγικής. Επιθυμώ να αναπτύξω την αναγνωσιμότητα και την εταιρική εικόνα των εταιριών στις οποίες εργάζομαι. Σκοπεύω να αναπτύξω όσο το δυνατόν πληρέστερα τις γνώσεις και τις πρακτικές μου γύρω από το digital marketing. Σε 10 χρόνια από τώρα θα ήταν ιδανικό για μένα, να έχω πάρει το GSAP, επαγγελματική πιστοποίηση από το Πα.Πει ως e-Business Consultant και να έχω ολοκληρώσει επιτυχώς ένα 2ο μεταπτυχιακό στο εξωτερικό ( ίσως Lancaster, Amsterdam, ή Middlesex) σε θέματα Information Technology ή International Business. Θα έχω έτσι την ευελιξία να απασχοληθώ μελλοντικά σε μεγάλες εταιρίες και σε διαφορετικά εταιρικά τμήματα (όπως η Accenture, KPMG, Citrine, Diageo, ATCOM, κλπ), διεκδικώντας μια διεθνή καριέρα, υψηλές απολαβές, ποιοτική εταιρική κουλτούρα και εργασιακό περιβάλλον.

Τι θα άλλαζες στην κοινωνία μας;
Δύσκολη ερώτηση! Είμαι σκεπτικιστής και δεν πιστεύω ότι οι Κοινωνίες αλλάζουν παρά μόνο αλλοιώνονται μέσα στο χρόνο, “χτίζοντας” πιο αυστηρές και ελεγχόμενες κοινωνικές δομές. Τα άτομα, ως υπό-σύνολα που δραστηριοποιούνται στην κοινωνία θα αντιστέκονται πάντα στις αλλαγές, εφόσον δεν έχουν ένα ενιαίο υπόστρωμα, αμοιβαία συναίνεση και κοινά συμφέροντα. Αν μου δινόταν βέβαια η ευκαιρία και συνάμα η εξουσία για μια μέρα, θα ξερίζωνα την λογική του κομματικού κράτους, θα έφερνα παντού διαδικασίες αξιολόγησης βάση προσόντων και κρίσεις βάση αποτελεσμάτων, ελέγχου και επιβολής ποινών για τους καταχραστές. Πρώτο και κύριο θα καταργούσα την βουλευτική ασυλία, το νόμο περί ευθύνης υπουργών και τη διάταξη περί βασικού μετόχου.

Πώς σου φαίνεται η πρωτοβουλία του Mediterranean College και του Εκπαιδευτικού Ομίλου ΞΥΝΗ να δημιουργήσει νέα πρότυπα, μέσα από τα Education Awards;
Πιστεύω ότι είναι ενέργειες που κινούνται στη σωστή κατεύθυνση και ελπίζω μελλοντικά να γίνουν επιτυχημένοι θεσμοί που θα απηχούν τις ακαδημαϊκές αξίες, τόσο του Κολλεγίου αλλά και της Ελληνικής Εκπαίδευσής συνολικά. Μέσα από τέτοιου είδους διαδικασίες ο φοιτητής αποκτά σημαντικές εργασιακές και εκπαιδευτικές εμπειρίες και αλληλεπιδρά με άτομα που έχουν ομοειδή επαγγελματικά ενδιαφέροντα, έτσι ώστε να αναπτύξει όλα του τα ταλέντα. Βοηθούν το σπουδαστή, στο να θεμελιώσει από νωρίς τους στόχους του, γνωρίζοντας ότι η προσπάθεια που κατέβαλε θα αξιολογηθεί μελλοντικά παρέχοντας του κίνητρα για να επιτύχει το καλύτερο δυνατό αποτέλεσμα.

Είπαν για το Σπύρο:

Μαρία Χαλκιά – Συμφοιτήτρια

“O Σπύρος Λάνγκος, μου δίνει την εντύπωση ενός φοιτητή που μοιάζει με ηφαίστειο λίγο πριν από την έκρηξη. Είναι δυναμικός, φιλόδοξος, φιλομαθής με πολλή όρεξη για δουλειά και δημιουργία. Είμαι σίγουρη ότι όταν όλη αυτή η συσσωρευμένη ενέργεια απελευθερωθεί μόνο επιτυχίες θα έχει σε όλα τα επίπεδα, πράγμα που του το εύχομαι με όλη μου την ψυχή!”

Ιωάννα Τσόκα, PhD c. – Academic & Development Coordinator Postgraduate Programmes Leader Business School Mediterranean College, Αθήνα

“Ο Σπύρος είναι ένας από τους καλύτερους μεταπτυχιακούς φοιτητές του Business School στον τομέα του Marketing, σημειώνοντας με συνέπεια υψηλές ακαδημαϊκές επιδόσεις σε όλα τα μαθήματα του προγράμματος σπουδών του. Ταυτόχρονα εργάζεται ως στέλεχος σε ραγδαία αναπτυσσόμενη εταιρεία εξαγωγών και είναι πάντα παρών στις ποικίλες εκπαιδευτικές δράσεις του Κολεγίου, όπως σεμινάρια, workshops, εκπαιδευτικές επισκέψεις και λοιπά. Αξίζει να αναφερθεί ότι στο 1ο Employability Week του Κολεγίου συμμετείχε εθελοντικά ως υποψήφιος εργαζόμενος σε μία demo συνέντευξη εργασίας που παρουσιάστηκε από στέλεχος ανθρώπινου δυναμικού γνωστής ασφαλιστικής εταιρείας. Στο τέλος της συνέντευξης, η εταιρεία ενθουσιάστηκε από τις ικανότητές του, ζήτησε τα στοιχεία του και το βιογραφικό του και του πρότεινε μια πραγματική θέση εργασίας.”


Originally posted on Branalyst:

When I started my blog, I wanted to keep my blog simple and stylish. However, it’s been two weeks, and all I did was making it look simple (honestly, I got rid of everything except menu and the title of my blog. so empty and barren here.) My excuse is that I am still getting used with this blog. Also, I guess I need to pay some $$  to add pictures and details to make my blog pretty.

I haven’t decided whether I want to purchase items for this place, but I wonder what if I could move this tab to here and put this there for better usability.

Here is a useful tool that you can play the “what if scenario.”

Balamiq Mockups

Why Balsamiq Mockups for wireframing? —- “Using Mockups feels like drawing, but because it’s digital, you can tweak and rearrange easily. Teams can come up…

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Originally posted on Digital Engaged:

Facebook pages ranking

 

Facebook Edge Rank Algorithm

4 are the  main factors that measure the reach of your posts like Google PageRange

1. the level of interaction fans have with your posts

2. People’s reaction to your posts

3. The interaction of fans with the type of contents you post i.e. photos, video

4. Complaints your posts receive, that are likely to  be less shown in the News Feed

Understanding Facebook’s EdgeRank | Social Media Today.

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Originally posted on ASR Digital Consultants:

By Amit Rawat

Backlinks vs. Content – What’s Best For Your Website?

There was a time when your website’s content – or your website’s content keywords – were the presiding factor to bringing traffic to your site and pushing you up to the top of the search engine listings. Then Google began to preside over the internet and it decided backlinks were the best way to calculate if your site was good or not, and by association determine your search engine position. Of course what goes around comes around and more recently backlinks have fallen out of favor and content has become fashionable once again.

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Originally posted on BeAngryBeFoolish:

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Where LinkedIn’s Money Comes From    

LinkedIn just delivered another strong earnings performance. This chart provides a break down of where its revenue comes from.

It’s split between Talent Solutions, which are tools for corporate recruiters, Marketing Solutions, which is advertising and job listings, and Premium subscriptions, which are sold to salespeople and job seekers to make connections.

And, it almost goes without saying, but take a look at the growth…

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Originally posted on Alison Lamb:

I received an email today that my Linked In profile was in the top 5% viewed profiles of 2012. I’ve appreciated the importance of Linked In for a number of years now and I’ve always kept it up to date. I’ve recently updated it, and included my most recent experience and the top achieving projects which I have been involved with throughout my career so far.

If we haven’t already, connect with me on there: http://www.linkedin.com/profile/view?id=72325714&trk=hb_tab_pro_top

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Originally posted on Soap Boxed Wisdom:

Those of you on the cutting edge of digital marketing know what buzzword to be saying as many times as possible in 2013.
“Attribution modeling.” 

Has there ever been a better buzzword in our industry? Well, I guess there’s “real-time bidding” of a few years ago. Or “big data”. Or remember when someone asked what “trading desk” you were going to use? It seems like the more times I hear someone use one of these terms, the more likely I find they have no idea what they mean.

People seem to love these words because of just that reason – they don’t really understand them. It seems complicated. If it seems complicated, it seems like it must be cutting edge. If it seems cutting edge, it must mean you are innovating. If..well, you see where this is going.

In true Soap Boxed Wisdom fashion, let’s go ahead and spoil the…

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Originally posted on Detroiter on the Rise:

My personal philosophy is just be as human as possible. The human element is really what makes it successful. Consumers want to communicate with the brand and feel like they’re apart of the company. They have questions and comments, it’s not a one-way street. I believe in listening more than speaking. I really like to see the inner-relationship come out and have them be apart of the company’s DNA. It’s also important to have people in place who are passionate about your brand, they need to be the biggest fans of all. Be original, measure everything, connect with your fans, and take risks. Stay on top of new trends but master what you already know, and learn what content your consumers are clamoring for.

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Originally posted on buzzinmediablog:

Social media is an overall strategy for marketing or public relations because it touches every department in any organization.  Social media is critical for business in order to grow and reach new customers, but can also negatively affect a company’s image by containing harmful information.  Banks need to have a team to monitor what the public is saying about their company.  Monitoring and engaging the public on social sites is crucial to avoid unwanted information from going viral and harming the image of any bank.  Businesses that do not have a presence to monitor their networking sites will struggle to find and stop harmful information that can go viral.  Without the ability to respond to negative information from spreading on networking sites, a bank will see customers switching to other banks and potentially see revenue drop.  Therefore, having a social media presence and monitoring the site is crucial for financial…

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Originally posted on single-minded proposition:

Over a week ago, the social media world was buzzing about an incident at an Applebee’s restaurant in St. Louis.  Here’s what happened in a nutshell.  A patron at Applebee’s, who happened to be a local Pastor goes to dinner with a large group of people.  Applebee’s automatically adds 18% to large parties.  When the check comes, the Pastor stiffs waitress and writes an obnoxious message on the check saying “I give God 10%, why should I give you 18%?”

applebees check

The infamous Applebee’s check.

Another waitress sees the message on the check, takes a picture of it and posts it to Reddit.  Thus begins a social media firestorm leading to the firing of the waitress who posted the picture and making Applebees social media team pull all-nighters for several days.  

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2012 Blog Review


The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 2,300 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 4 years to get that many views.

Click here to see the complete report.

Web Surfers Have the Attention Span of a Goldfish? Is This an Insult to Goldfish?


Originally posted on Social Media Marketing:

Today PR Squared posted a good blog on how our online attention span is now equivalent to that of a goldfish’s – 9 seconds. Actually, I’m surprised goldfish have an attention span that long. But more to the point, this short attention span means if we’re to get our marketing message out, we have to be quick about it.

As a writer, this wounds me, especially since shorter doesn’t necessarily translate into less work. It’s hard to be pithy in 140 characters or less! On the other hand, this gives new impetus to my New Year’s resolution to learn how to take pictures well.

How are you going to tighten up your marketing messages? Or do you believe we really even need to? Some copywriters argue that the key is to catch and hold people’s attention with strong writing, rather than keep it short. What do you think?

 

Visual Gold! The New Revolution of Content Marketing
by

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Why it is important to manage your personal and professional online presence


Originally posted on Management Consulting Club:

By Corinna Ziegler, MSc in Management Consulting 3 student

Clients seek competent advisors, who will be able to cater to their specific needs through valuable insights, analysis, evaluations, recommendations, and solution findings. As future consultants, we are expected to assist others in self-management, but how do we best manage ourselves in the online world? How important is having thorough understanding of your personal strengths and weaknesses to promote yourself in the best way possible?

In today’s age of social media and networking, managing your brand and virtual business card are essential, often representing the first client contact point. Creating buzz around your branding strategy, builds your social footprint. Similar to traditional off-line marketing, your online strategy needs to promote strengths innovatively to attract attention. Then just how should you leverage today’s social networks to your best advantage?

Clear differentiation needs to be made between professional and personal social networks- most…

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What’s Your Legacy?


Originally posted on JGH RELATIONS:

On a December 5, 2012 interview with Howard Stern, acclaimed director Quentin Tarantino revealed that he plans to limit his body of work to ten total films. He explains that he has a great desire in wanting to protect his legacy and represent his artistic value appropriately. His passion in representing himself accordingly led me to question my own merits and the thought process behind my client choices and my pursuit of experience in public relations. It makes me want to be even more diligent in what brands I choose to align myself with and how those current and potential clients see me. Not only am I responsible for my personal integrity and value, I am also in charge of my business legacy, as well as maintaining the brand value of my clients.

Here are a few quotes that stood out to me and a link to the full interview…

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ROI - Costs.doc

The Elusive ROI


Originally posted on Jarter Jargon:

Ever since the explosion of social media marketing, there has been a push to figure out how to track online experiences and how they convert to actual consumer action.

The prob­lem for most marketers is that they have a hard time see­ing what influ­ence the relation­ships they have nur­tured on social net­works have on cus­tomer behav­ior.  Where exactly does it make an impact? The “soft metrics” of social marketing—Likes, com­ments and retweets—don’t directly point to how social impacts pur­chase deci­sions along the customer journey. So instead of strate­giz­ing based on busi­ness data and results, mar­keters are rely­ing on their intuition that social media impacts their business.

We have seen a handful of platforms emerge to help social media metric strategy grow from adolescence into a mature digital marketing channel. Hootsuite and Radian 6 are some of the heavy hitters, but it still seems like true results of social media’s influence…

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αρχείο λήψης

Online brands – opportunity or threat for pack design?


Originally posted on Brandmaster's Weblog:

Pack designWith more sales moving online do we have to rethink the role of pack design – will it become a less important part of the marketing mix?

‘Phenomenal’ growth – that’s IGD’s prediction for online grocery shopping (The Grocer). Online sales growth is outstripping growth through stores, according to the Office for National Statistics (ONS)’s Retail Sales figures for July 2012. All exciting stuff, but what does it mean for pack design strategies?

I spent a good deal of my working life involved in retail pack design; everything from biscuits to lawnmowers. Its importance was taken as a given. It was the silent salesman, communicating features benefits and the brand values. Emotionally there is no more powerful moment than at the point of purchase. Trends in online and click-and-collect could potentially change the role of packaging design.

At the moment most products have a dual life; part on…

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Every Day Tips for CEO Branding as published in FORBES.COMS


Originally posted on CEO and Executive Branding:

By Raoul Davis, Ascendant Strategy – The CEO Branding Company

 

Often times, individuals at the top of companies believe working long hours inside the office is the secret to growing their business.  This could not be further from the truth!  Since the beginning of time, profits have been driven by the awareness and perceived quality of the service/product.

 

CEO’s cannot escape the inevitability of the equation: Notoriety = Credibility.

 

One of the world’s largest PR firms, Burson-Marsteller, completed a survey about the role of the CEO in the company’s perceived image.  The results indicated that, based on the CEO’s reputation:

  • 95% decide whether or not to invest in a company
  • 93% would recommend a company as a good alliance/merger partner
  • 88% recommend the company as a good place to work

 

These results by themselves show us the importance of a CEO’s reputation to the success…

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brand elements

Benefits of having a good online reputation


Originally posted on ireputationadvisor:

The benefits of having a good online reputation include increased visits and leads to your company’s website, more sales which equal more earnings and overall grand revelation to your online company or small business. Once you comprehend the techniques involved, it is very simple to attain good online reputation management and augment your business status with search engines such as Google, Bing and Yahoo.

With good Online Reputation Management, your website will have back links extend out all over the world wide .One way that this is accomplished by hiring SEO writers to write articles about the products or services you offer. These writers will include keywords or keyword phrases that will help to boost the chances of their articles showing up at the top of every search engine’s list. By adding in back links to these SEO articles, you are ensuring that the customer will find a way…

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apple ipad

Branding from Design to Retail: Apple Shows the Future


Originally posted on Advertorious:

It is 5AM. Black Friday. They still have a turkey hangover but wake up anyway with coupons in hand to get the best deals in sight. We as marketers push out all the advertising in sight to get people to buy certain products and go to certain stores. It is the one day of year that consumers are guaranteed to wake up at all hours of the night to go shopping to get a few extra dollars off of their gifts. While strolling through the mall, there is one store in particular that has no deep discounts, but ironically is the most crowded. The Apple Store.

The in-store experience at Apple is the ultimate definition of experiential marketing in retail. The store is very refined and classically modern. The Apple store in fact looks and feels like one big Apple device. Like his products, Steve Jobs wanted everything simple and…

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Brand Management How-to: Grammar Chic, Inc. Writing Tips for Success


Originally posted on The Red Ink:

Brand management is a hot topic, especially when considering the impact the Internet has on the success of small and large businesses, no matter the industry. But the online environment present in today’s business world constantly fluctuates and it can feel overwhelming when you are trying to create a consistent message.  It’s about more than fancy logos or graphics and indeed, if Google is telling us anything right now, it’s that the written word does count for something.  Considering I am a writing professional, running a writing business, this makes me happy. Even so, while writing has always come naturally to me, I recognize it is a challenge for others.  Whether your personal branding efforts are targeted at growing your business, selling a book, rewriting a resume or just upping the quality of your content on your social media pages or blog, here are some helpful tips:

  • Identify your readership…

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The morality of markets


Originally posted on NYU Stern Economics:

I had the misfortune a few years back to be thrown into a public debate about whether markets are moral. The question never made sense to me. Markets are tools, like hammers, you can use them for good or ill. As John Leahy told me: “Markets don’t kill people, guns do.” I wrote the experience up as a mini-case (read it, please!) and went on with my life.

Well, I just ran across a much more sophisticated version of the same issue, and it’s terrific. Greg Mankiw supplies three wonderful links to a series of lectures by his colleague Michael Sandel and comments on them by two economists. As you might expect if you know the principals, economist and provocateur Deirdre McCloskey gets in the best licks. I recommend the whole thing.

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Be-My-Guest-welcome-guest-bloggers

How Guest Blogging Helps Your Business


Originally posted on Affinity Express Blog:

Blogging is an established marketing practice by many small- to medium-sized businesses (SMBs), but you can take it to another level of success.  Guest blogging enables you to position your brand by increasing visibility in industry forums and communities. It is also a powerful way to build strong, high-quality relationships to secure even bigger and better opportunities to promote you and your company.

Liking blog posts

Here are six benefits that you can achieve with guest blogging.

1.   Expand your brand reach

When you provide guest articles for different blogs, you increase the reach of your brand and the potential to generate leads. Guest blogs present you with an opportunity to directly connect with other companies’ loyal customers and followers. These followers will see you favorably as they are being introduced to you by another blogger they already trust. As a result, posting guest blogs regularly will get you quality referral traffic…

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brands_and_social_media

Personal Branding and Social Media


Originally posted on Digital Media Cafe:

I was recently a guest speaker at the Marketing Yourself in a Digital World workshop organized by the Alumni Association at Concordia University, lending my expertise on social media and personal branding. This presentation was geared towards students and recent graduates, but the basic principles can be distilled and applied to any personal (or company) branding strategy.

This ‘Hub and Spoke’ diagram illustrates how a branded blog can be the central platform for your social marketing campaigns.

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Exploring SEO


Originally posted on Experiential learning:

Recently I joined Online Marketing course where we talk about CMS, SEO, SEM, Analytics and CRO. For the past lectures we talked about SEO. I had no doubts that SEO is crucial for a business but I did not know how complicated and interesting SEO is. My knowledge about SEO has been rather general but now I am getting deep understanding of how SEO works in real life cases and I am able to practice during the course. It is simply fascinating how the whole process works. I did not know how long SEO checklist is – no wonder it is an ongoing process.

I worked with WordPress SEO by Yoast, a fantastic plugin available on WordPress.org. I wish I could use it on WordPress.com but as far as I know this version of WordPress does not allow plugins. I am sure I will have the same regret when working…

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How to Launch a Successful Facebook Promotion


Originally posted on Joel Bornzin:

11.13.2012 Post on Facebook Advanced -

How to Launch a Successful Facebook Promotion Post by Joel Bornzin on Facebook Advanced.

How to Launch a Successful Facebook Promotion Post by Joel Bornzin on Facebook Advanced

All Past Facebook Advanced Posts by Joel Bornzin Linked Here -

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SM User Types


Originally posted on begumsemis:

There are some different types of social media users on the web.

Some of them are born to lead and the others to follow. In social media, the categorization is not that strict. However, there are still some leaders and followers as in all other aspects of life.

It is really important to know the user categories in order to place the campaigns on social media properly. When placing an ad/campaign, the most important thing is the type of audience that will see the ad/campaign.

Here is the categorization of your audience.

p.s: In the infographic, the effect of social media before purchase is also mentioned. Please check-out ZMOT for details. (Zero-Moment-Of-Truth by Google)

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Session 10: Behavioral or Targeted Advertising


Originally posted on I.T. in Marketing @ HKU SPACE:

Some of the ads you receive on Web pages are customized based on predictions about your interests generated from your visits over time and across different Web sites. This type of ad customization — sometimes called “online behavioral” or “interest-based” advertising — is enabled through your computer browser and browser cookies.

This video explains how behavioral advertising works on advertising networks such as Yahoo, Google and MSN.

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Facebook Reach. Another drop in visibility. Now what?


Originally posted on everything but average:

Facebook Reach Everything but Average

In the last couple of weeks everybody is talking about the huge decrease in facebook’s post visibility. Yep, algorithm changed again and now the most a brand’s page can achieve, in terms of reach, is something like 10% of its total fans. Let’s face it, it’s a very small percentage so, what do you do?

First I’ll tell you what not to do: cry about it! But, as usual, the crowd is mumbling, they cannot believe it, it’s an outrage. It is! Facebook makes you pay to reach people you already paid to have them in your page. It doesn’t have ethics written all over it but it is business and it was expected thus it’s you that must adapt! I’m doing that in the last 3 months.

If you follow the blog, you’ll know that I’m a strong believer in content’s power. The force, in social media and particularly…

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The state of segmentation and customer engagement research


Originally posted on Ana Canhoto:

What does digital mean for the development of target market strategy, segmentation and customer engagement?

That’s what several academics discussed today at a workshop combining the interest of two of the Academy of Marketing’s Special Interest Groups (SIGs): the Market Segmentation and Target Market Strategy SIG and the newly formed SIG in Customer Relationship Management and Services. Over the course of 4 hours, we heard about exciting research and work in progress from a range of colleagues.

Conceptual frameworks

Merlin Stone proposed a social business maturity model that takes into consideration the scale of change and the benefits obtained.

Bang Nguyen introduced a typology to classify an organisation’s online channel strategy. The typology considers a broad range of factors, such as the objectives, the business processes and the level of integration, among others.

Musfiq Choudhury presented a conceptual framework to study user interactions with organisations on social networks. He…

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Harvard Business Review: Better customer insight – in real time


Originally posted on Cranfield Customer Management Forum:

Real time experience tracking: How it works

We’ve been working with MESH Planning for the past 3 years to develop the analytics around the unique real time experience tracking tool they developed.  A paper drawing on this work appeared in the September issue of Harvard Business Review (http://hbr.org/2012/09/better-customer-insight-in-real-time/ar/1)

Here’s a brief video interview where I talk about our work at Cranfield using this unique approach:

http://www.youtube.com/watch?v=zC2bwWUeFMo

Dr Emma K. Macdonald
CCMF Research Director

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Power Shift – The Rise of the Consumer


Originally posted on Sydcam Marketing's Blog:

There’s no denying it, no matter how many businesses wish it weren’t true. Consumers truly hold the balance of power in the game of marketing and sales. Where it was once possible that marketers could literally ram products and services down their clients’ throats, today customers are in control given they’re much more sophisticated. They instead expect marketers to be able to convince them of the value of their wares.

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How and why has this occurred? For starters, the internet has truly leveled the playing field when it comes to consumers’ access to quality information, not to mention their enhanced ability to share it. With their ability to influence other consumers and brands, consumers hold tangible power in the marketing equation. This is achieved through product reviews/ratings and social media. This influence cannot be underestimated.

So how should businesses react to this? Simply put, they must ramp up their game…

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The 50 Best Designed Facebook Brand Cover Photos


Originally posted on THE EMPTY CANVAS EXPERIENCE:

Facebook cover photos have been around for close to a year now and brands and businesses all over the world have been coming up with lots of imaginative and innovative ways of showcasing their products and services within the confines of the design. We wanted to gather up 50 of the best examples here to provide you with some inspiration for your own designs.

Drinks

Coca Cola are on the list as you would fully expect and their page is always full of great design and fun happy branding.

Red Bull has been getting a lot of attention recently because of their mad space stunt and its cover photo takes full advantage of that media event.

Pepsi has a huge following globally and it tries to fight back against Coca Cola with a celebrity lead approach on their page.

Guinness is one of the best known…

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Digital Innovation for IKEA


Originally posted on Living In The Moment:

What an established brand like IKEA can do to add more values to its brand? Well, many. One thing is to combine the innovative thinking to provide a great brand experience.

The ideation for IKEA’s digital innovation centers on the concept to utilize technology and design to all the aspects from product to shopping experience. Thereby, strengthening the idea that design is not living solely in the product, but in the IKEA brand and all the experiences evolve with the brand.

(1) Digital experience – Become a designer yourself!


Besides affordable pricing, people like to shop at IKEA like those showrooms that allow themselves to imagine the all the    possibilities. And now, our concept is to create a virtual room application that enables user to become an artist and interior  designer himself. All the images and product information of IKEA’s products have pre-loaded to the application. And people can…

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Digital marketers – what do we really do?


Originally posted on Danni Francis:

I work in digital marketing. I don’t have a definitive answer to what could be universally applied to all digital marketers given the industry and its innovations change so much, but in the last couple of months I was asked to give multiple presentations to work colleagues and third party colleagues to shed some insight as to what my key priorities were.

When asked “What does Danni do for a living”, my test subject “Tom” (referred to in earlier posts), said:

“You are a professional tech head and social media kingpin”.

Funny.

This got me thinking. Does anyone actually know what I do?

As a quick resolution I made above as an introductory slide to my presentations (pardon the quick Photoshop job). This gave people a bit of context. It made them realize that it’s okay to not understand what I do.

I can understand if someone asked what a…

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Social vs. Search Smackdown


Originally posted on Digital Warehouse Marketing Group - DMCM1213:

A battle of Internet Marketing: Who comes out on top?

MDG Advertising welcomes us with this Video Infographic and shows us why so many Digital Marketers are integrating Social Media and Search Marketing within their own Marcoms Strategies.

To Read More: MDG

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Digital marketing spending trends for 2012


Originally posted on Digital Marketing for Business:

The digital marketing spending trends for 2012 demonstrated a robust in which inbound marketing channels seem to be outweighed than outbound ones. The following information will provide us the obvious prospects of spending for digital marketing in the near future.

 

The forecast for the period between 2012 and 2015 expected that spending for digital marketing can reach the number of 50 billion dollars. The data shown that search engine marketing (SEM) accounted for more than a half of spending for digital marketing by 2012. Another type has been prioritized to use is display marketing with the total spending of roughly 11 million dollars.

 

The mobile ads is increasing gradually with slow speed of spending by this time, however, it is projected to be one of the most popular digital marketing channel later on.

 

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The new multi-screen world


Originally posted on Digital Street:

Everyone is talking about consumers using multiple screens (computers, tablets and mobile phones) to research and buy products. Well now Google have released their latest digital marketing research in this field.

Google’s research goes into detail about how consumers are using multiple devices, often simultaneously. And why, as a marketer, you need to be provide easy to use access for you customers on any digital device.

digital marketing stats

Here are just a few of the findings.

  • 90% of our media consumption happens in front of a screen
  • 38% of media interactions occur on a smartphone (interstingly, 60% of this is while at home)
  • 90% will use one screen and then move to another screen to accomplish a task
  • Smartphones are the starting place for most online activities
  • 77% of TV viewers use another device at the same time

To read the full report visit Google’s website.

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Is “Mission Marketing” the New Cause Marketing? (Part Two)


Originally posted on Questions and Insights:

Last week, I began this two-part post with some of the results of a survey by Boston-based marketing consultancy Cone Communications that irrefutably shows that the annual onslaught of pink products to support breast cancer awareness is backfiring among customers.

I posited that consumers see these efforts as what they really are:  a short-term promotion designed to drive a bump in sales, but without any long-term commitment to the cause.

To see what I mean, take a look at online retailer Etsy’s “Tickled Pink” campaign.

The atrocious title aside, the site is remarkably long on pink product, but virtually lacking in any specifics about how much of a donation would be made to breast cancer charities, or even which charities would be the beneficiaries.  One blogger dug deeper and found that of the 24 products listed, only eight actually claim to support breast cancer organizations.  To my mind, this is…

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How to Execute an E-Mail Marketing Campaign


Originally posted on BizBrag - SEO & Social Media Blog:

E-mail marketing, or sending newsletter-like e-mails to a list of customers, has become increasingly popular. It’s all well and good investing in an e-mail marketing campaign to boost your homepage rankings, heighten your brand’s exposure and keep in touch with your loyal following, but at first you’ll need something worthwhile to say.

You’ve got loads of things your audience will want to hear about, right? Talking to a mailing list is a lot easier than addressing a physical crowd of 500. You won’t be wrong in thinking this either. Whether it’s a product launch or the announcement of a partnership, it’s likely that your readers and customers will want to remain in the loop. However, putting these snippets of news into a suitable format is where people often become stuck.

For the mailing list to have taken shape, you will have needed to ask for each individual’s permission. They…

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Around The World, More Ad Dollars Continue Going Online


Originally posted on Kona Digital:

Source: October 19, 2012 by MarketingCharts staff

Global advertising spending rose 2.7% year-over-year in the first half of this year (H1), and once again, online advertising revenues grew more quickly than any other medium, details Nielsen in its Global AdView Pulse report. Advertisers upped their investments online by 7.2%, with the developing markets of the Middle East and Africa (+30.3%) and Latin America (+20.6%) in particular pouring more money into online advertising. The online ad spend figures are based solely on display ads. These revenues were strong (+11.2%) even in Europe, which saw an overall decrease in year-over-year advertising spend for H1.

In the US, online ad revenues grew by 14% year-over-year in H1 to reach a new peak of $17 billion, according to the latest revenue report from the IAB and PricewaterhouseCoopers (PwC). Display-related advertising saw more muted growth, though, of 4%.

Radio, Cinema, Outdoor Also See Solid Gains

Advertisers worldwide…

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