Education Awards 2013

Education Awards 2013


Education Awards 2013

Education Awards 2013 – Business Awards               Langkos Spyros

Education Awards
Δημιουργούμε νέα πρότυπα!

Με γνώμονα 4 βασικά κριτήρια: τη βαθμολογία, το ήθος, τη συνέπεια και τον επαγγελματισμό κατά τη διάρκεια των σπουδών τους, ο Εκπαιδευτικός Όμιλος ΞΥΝΗ (ΙΕΚ ΞΥΝΗ & Mediterranean College) προχωρά σε ένα ακόμα καινοτόμο βήμα για τα εκπαιδευτικά δρώμενα, με… τα Education Awards 2013, δημιουργώντας νέα πρότυπα!

Ο μεγαλύτερος και πληρέστερος εκπαιδευτικός όμιλος στη χώρα μας συγκεντρώνει – για πρώτη φορά στην Ελλάδα! – τους καλύτερους σπουδαστές / αποφοίτους του, προκειμένου να διαγωνιστούν και να αναδειχθούν οι άριστοι ανάμεσά τους, που θα αποσπάσουν τα Βραβεία Εκπαίδευσης. Όλοι οι υποψήφιοι έχουν προταθεί από τους διευθυντές των ΙΕΚ ΞΥΝΗ Αθήνας, Πειραιά, Γλυφάδας και Θεσσαλονίκης, καθώς και από το Mediterranean College Αθήνας και Θεσσαλονίκης, ως οι καλύτεροι τελειόφοιτοι/ απόφοιτοι από όλους τους τομείς και τα προγράμματα σπουδών του Εκπαιδευτικού Ομίλου ΞΥΝΗ.

Πρόκειται για μια μεγάλη πρωτοβουλία των ΙΕΚ ΞΥΝΗ και του Mediterranean College, με στόχο να δημιουργήσουν νέα πρότυπα, μέσα από αξιόλογους νέους της χώρας μας.

Στις 27 Ιουνίου, στη μεγάλη Έκθεση Σπουδαστών των ΙΕΚ ΞΥΝΗ Αθήνας και Γλυφάδας στο DC Mansion, ανακοινώθηκε το πρωτοποριακό concept των Education Awards, καθώς και η έναρξη της ψηφοφορίας για την ανάδειξη των νικητών. Η ψηφοφορία θα λήξει αρχές Σεπτεμβρίου, σε μια λαμπρή γιορτή της Εκπαίδευσης, όπου θα ανακοινωθούν οι νικητές.

Όλοι οι νικητές – ένας από κάθε κατηγορία βραβείων – κερδίζουν, πέραν της τιμητικής βράβευσης και πλακέτας, την ευκαιρία να διεκδικήσουν μια θέση εργασίας σε κορυφαίες εταιρείες της αγοράς!

Η ψηφοφορία γίνεται μέσα από το ειδικό site που δημιούργησε ο Εκπαιδευτικός Όμιλος ΞΥΝΗ για τον εν λόγω θεσμό: το http://www.education–awards.gr, και όλοι οι υποψήφιοι μπορούν να καλέσουν φίλους και καθηγητές τους να τους υποστηρίξουν με την ψήφο τους.

Κάνε Like kαι Ψήφισε τον Καλύτερο!
http://www.education-awards.gr/business/54-%CE%BB%CE%AC%CE%BD%CE%B3%CE%BA%CE%BF%CF%82-%CF%83%CF%80%CF%8D%CF%81%CE%BF%CF%82

Λάνγκος Σπύρος
Mediterranean College Αθήνας – MSc in Marketing Management

“Ο Σπύρος είναι ένας από τους καλύτερους μεταπτυχιακούς φοιτητές του Business School στον τομέα του Marketing, σημειώνοντας με συνέπεια υψηλές ακαδημαϊκές επιδόσεις σε όλα τα μαθήματα του προγράμματος σπουδών του. ”

Ποιοι είναι οι λόγοι που σε οδήγησαν να σπουδάσεις την συγκεκριμένη ειδικότητα – πρόγραμμα σπουδών;
Πριν καταλήξω στο ποιο μεταπτυχιακό θα κάνω, σε τι τομέα, σε πιο φορέα, κτλ, μπορώ να πω ότι έκανα μια συγκριτική έρευνα αγοράς, όπου και διαπίστωσα ότι το Μεσογειακό Κολλέγιο ήταν για μένα το κατάλληλο περιβάλλον για να μου παρέχει το επίπεδο εκπαίδευσης που επιθυμούσα. Διάλεξα το MC για ένα πλήθος λόγων μεταξύ των οποίων: οι υλικοτεχνικές υποδομές, το κύρος του Ομίλου Ξυνή και του πανεπιστημίου του Derby, το πλήθος των αποφοίτων στην αγορά, η διασύνδεση με την αγορά εργασίας, το ακαδημαϊκό υπόβαθρο των διδασκόντων, η διεξαγωγή παράλληλων εκπαιδευτικών δραστηριοτήτων, το κατά πόσο σύγχρονο είναι το πρόγραμμα σπουδών, το αγγλικό μοντέλο εκπαίδευσης, το κόστος του προγράμματος, η ποιότητα του προσωπικού, τα εκπτωτικά οφέλη και οι εξωσχολικές δραστηριότητες.

Ποιοι είναι οι επαγγελματικοί σου στόχοι; Πώς βλέπεις τον εαυτό σου σε 10 χρόνια;
Οι επαγγελματικοί μου στόχοι είναι να ασχοληθώ με το κομμάτι του e-business και τα social media, κυρίως σε θέματα επικοινωνίας και ανάπτυξης εταιρικής στρατηγικής. Επιθυμώ να αναπτύξω την αναγνωσιμότητα και την εταιρική εικόνα των εταιριών στις οποίες εργάζομαι. Σκοπεύω να αναπτύξω όσο το δυνατόν πληρέστερα τις γνώσεις και τις πρακτικές μου γύρω από το digital marketing. Σε 10 χρόνια από τώρα θα ήταν ιδανικό για μένα, να έχω πάρει το GSAP, επαγγελματική πιστοποίηση από το Πα.Πει ως e-Business Consultant και να έχω ολοκληρώσει επιτυχώς ένα 2ο μεταπτυχιακό στο εξωτερικό ( ίσως Lancaster, Amsterdam, ή Middlesex) σε θέματα Information Technology ή International Business. Θα έχω έτσι την ευελιξία να απασχοληθώ μελλοντικά σε μεγάλες εταιρίες και σε διαφορετικά εταιρικά τμήματα (όπως η Accenture, KPMG, Citrine, Diageo, ATCOM, κλπ), διεκδικώντας μια διεθνή καριέρα, υψηλές απολαβές, ποιοτική εταιρική κουλτούρα και εργασιακό περιβάλλον.

Τι θα άλλαζες στην κοινωνία μας;
Δύσκολη ερώτηση! Είμαι σκεπτικιστής και δεν πιστεύω ότι οι Κοινωνίες αλλάζουν παρά μόνο αλλοιώνονται μέσα στο χρόνο, “χτίζοντας” πιο αυστηρές και ελεγχόμενες κοινωνικές δομές. Τα άτομα, ως υπό-σύνολα που δραστηριοποιούνται στην κοινωνία θα αντιστέκονται πάντα στις αλλαγές, εφόσον δεν έχουν ένα ενιαίο υπόστρωμα, αμοιβαία συναίνεση και κοινά συμφέροντα. Αν μου δινόταν βέβαια η ευκαιρία και συνάμα η εξουσία για μια μέρα, θα ξερίζωνα την λογική του κομματικού κράτους, θα έφερνα παντού διαδικασίες αξιολόγησης βάση προσόντων και κρίσεις βάση αποτελεσμάτων, ελέγχου και επιβολής ποινών για τους καταχραστές. Πρώτο και κύριο θα καταργούσα την βουλευτική ασυλία, το νόμο περί ευθύνης υπουργών και τη διάταξη περί βασικού μετόχου.

Πώς σου φαίνεται η πρωτοβουλία του Mediterranean College και του Εκπαιδευτικού Ομίλου ΞΥΝΗ να δημιουργήσει νέα πρότυπα, μέσα από τα Education Awards;
Πιστεύω ότι είναι ενέργειες που κινούνται στη σωστή κατεύθυνση και ελπίζω μελλοντικά να γίνουν επιτυχημένοι θεσμοί που θα απηχούν τις ακαδημαϊκές αξίες, τόσο του Κολλεγίου αλλά και της Ελληνικής Εκπαίδευσής συνολικά. Μέσα από τέτοιου είδους διαδικασίες ο φοιτητής αποκτά σημαντικές εργασιακές και εκπαιδευτικές εμπειρίες και αλληλεπιδρά με άτομα που έχουν ομοειδή επαγγελματικά ενδιαφέροντα, έτσι ώστε να αναπτύξει όλα του τα ταλέντα. Βοηθούν το σπουδαστή, στο να θεμελιώσει από νωρίς τους στόχους του, γνωρίζοντας ότι η προσπάθεια που κατέβαλε θα αξιολογηθεί μελλοντικά παρέχοντας του κίνητρα για να επιτύχει το καλύτερο δυνατό αποτέλεσμα.

Είπαν για το Σπύρο:

Μαρία Χαλκιά – Συμφοιτήτρια

“O Σπύρος Λάνγκος, μου δίνει την εντύπωση ενός φοιτητή που μοιάζει με ηφαίστειο λίγο πριν από την έκρηξη. Είναι δυναμικός, φιλόδοξος, φιλομαθής με πολλή όρεξη για δουλειά και δημιουργία. Είμαι σίγουρη ότι όταν όλη αυτή η συσσωρευμένη ενέργεια απελευθερωθεί μόνο επιτυχίες θα έχει σε όλα τα επίπεδα, πράγμα που του το εύχομαι με όλη μου την ψυχή!”

Ιωάννα Τσόκα, PhD c. – Academic & Development Coordinator Postgraduate Programmes Leader Business School Mediterranean College, Αθήνα

“Ο Σπύρος είναι ένας από τους καλύτερους μεταπτυχιακούς φοιτητές του Business School στον τομέα του Marketing, σημειώνοντας με συνέπεια υψηλές ακαδημαϊκές επιδόσεις σε όλα τα μαθήματα του προγράμματος σπουδών του. Ταυτόχρονα εργάζεται ως στέλεχος σε ραγδαία αναπτυσσόμενη εταιρεία εξαγωγών και είναι πάντα παρών στις ποικίλες εκπαιδευτικές δράσεις του Κολεγίου, όπως σεμινάρια, workshops, εκπαιδευτικές επισκέψεις και λοιπά. Αξίζει να αναφερθεί ότι στο 1ο Employability Week του Κολεγίου συμμετείχε εθελοντικά ως υποψήφιος εργαζόμενος σε μία demo συνέντευξη εργασίας που παρουσιάστηκε από στέλεχος ανθρώπινου δυναμικού γνωστής ασφαλιστικής εταιρείας. Στο τέλος της συνέντευξης, η εταιρεία ενθουσιάστηκε από τις ικανότητές του, ζήτησε τα στοιχεία του και το βιογραφικό του και του πρότεινε μια πραγματική θέση εργασίας.”


Originally posted on New Chapter:

When I started my blog, I wanted to keep my blog simple and stylish. However, it’s been two weeks, and all I did was making it look simple (honestly, I got rid of everything except menu and the title of my blog. so empty and barren here.) My excuse is that I am still getting used with this blog. Also, I guess I need to pay some $$  to add pictures and details to make my blog pretty.

I haven’t decided whether I want to purchase items for this place, but I wonder what if I could move this tab to here and put this there for better usability.

Here is a useful tool that you can play the “what if scenario.”

Balamiq Mockups

Why Balsamiq Mockups for wireframing? —- “Using Mockups feels like drawing, but because it’s digital, you can tweak and rearrange easily. Teams can come up…

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Originally posted on Digital Engaged:

Facebook pages ranking

 

Facebook Edge Rank Algorithm

4 are the  main factors that measure the reach of your posts like Google PageRange

1. the level of interaction fans have with your posts

2. People’s reaction to your posts

3. The interaction of fans with the type of contents you post i.e. photos, video

4. Complaints your posts receive, that are likely to  be less shown in the News Feed

Understanding Facebook’s EdgeRank | Social Media Today.

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Originally posted on ASR Digital Consultants:

By Amit Rawat

Backlinks vs. Content – What’s Best For Your Website?

There was a time when your website’s content – or your website’s content keywords – were the presiding factor to bringing traffic to your site and pushing you up to the top of the search engine listings. Then Google began to preside over the internet and it decided backlinks were the best way to calculate if your site was good or not, and by association determine your search engine position. Of course what goes around comes around and more recently backlinks have fallen out of favor and content has become fashionable once again.

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Originally posted on BeAngryBeFoolish:

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Where LinkedIn’s Money Comes From    

LinkedIn just delivered another strong earnings performance. This chart provides a break down of where its revenue comes from.

It’s split between Talent Solutions, which are tools for corporate recruiters, Marketing Solutions, which is advertising and job listings, and Premium subscriptions, which are sold to salespeople and job seekers to make connections.

And, it almost goes without saying, but take a look at the growth…

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Originally posted on Confederation Trough:

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Originally posted on Alison Lamb:

I received an email today that my Linked In profile was in the top 5% viewed profiles of 2012. I’ve appreciated the importance of Linked In for a number of years now and I’ve always kept it up to date. I’ve recently updated it, and included my most recent experience and the top achieving projects which I have been involved with throughout my career so far.

If we haven’t already, connect with me on there: http://www.linkedin.com/profile/view?id=72325714&trk=hb_tab_pro_top

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Originally posted on Detroiter on the Rise:

My personal philosophy is just be as human as possible. The human element is really what makes it successful. Consumers want to communicate with the brand and feel like they’re apart of the company. They have questions and comments, it’s not a one-way street. I believe in listening more than speaking. I really like to see the inner-relationship come out and have them be apart of the company’s DNA. It’s also important to have people in place who are passionate about your brand, they need to be the biggest fans of all. Be original, measure everything, connect with your fans, and take risks. Stay on top of new trends but master what you already know, and learn what content your consumers are clamoring for.

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Originally posted on buzzinmediablog:

Social media is an overall strategy for marketing or public relations because it touches every department in any organization.  Social media is critical for business in order to grow and reach new customers, but can also negatively affect a company’s image by containing harmful information.  Banks need to have a team to monitor what the public is saying about their company.  Monitoring and engaging the public on social sites is crucial to avoid unwanted information from going viral and harming the image of any bank.  Businesses that do not have a presence to monitor their networking sites will struggle to find and stop harmful information that can go viral.  Without the ability to respond to negative information from spreading on networking sites, a bank will see customers switching to other banks and potentially see revenue drop.  Therefore, having a social media presence and monitoring the site is crucial for financial…

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Originally posted on single-minded proposition:

Over a week ago, the social media world was buzzing about an incident at an Applebee’s restaurant in St. Louis.  Here’s what happened in a nutshell.  A patron at Applebee’s, who happened to be a local Pastor goes to dinner with a large group of people.  Applebee’s automatically adds 18% to large parties.  When the check comes, the Pastor stiffs waitress and writes an obnoxious message on the check saying “I give God 10%, why should I give you 18%?”

Another waitress sees the message on the check, takes a picture of it and posts it to Reddit.  Thus begins a social media firestorm leading to the firing of the waitress who posted the picture and making Applebees social media team pull all-nighters for several days.  

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2012 Blog Review


The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 2,300 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 4 years to get that many views.

Click here to see the complete report.

Merry Christmas Everyone!!!


Merry Christmas Everyone!!!

Wish you all the best & happy holidays!!!

Web Surfers Have the Attention Span of a Goldfish? Is This an Insult to Goldfish?


Originally posted on Social Media Marketing:

Today PR Squared posted a good blog on how our online attention span is now equivalent to that of a goldfish’s – 9 seconds. Actually, I’m surprised goldfish have an attention span that long. But more to the point, this short attention span means if we’re to get our marketing message out, we have to be quick about it.

As a writer, this wounds me, especially since shorter doesn’t necessarily translate into less work. It’s hard to be pithy in 140 characters or less! On the other hand, this gives new impetus to my New Year’s resolution to learn how to take pictures well.

How are you going to tighten up your marketing messages? Or do you believe we really even need to? Some copywriters argue that the key is to catch and hold people’s attention with strong writing, rather than keep it short. What do you think?

 

Visual Gold! The New Revolution of Content Marketing
by

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Why it is important to manage your personal and professional online presence


Originally posted on Management Consulting Club:

By Corinna Ziegler, MSc in Management Consulting 3 student

Clients seek competent advisors, who will be able to cater to their specific needs through valuable insights, analysis, evaluations, recommendations, and solution findings. As future consultants, we are expected to assist others in self-management, but how do we best manage ourselves in the online world? How important is having thorough understanding of your personal strengths and weaknesses to promote yourself in the best way possible?

In today’s age of social media and networking, managing your brand and virtual business card are essential, often representing the first client contact point. Creating buzz around your branding strategy, builds your social footprint. Similar to traditional off-line marketing, your online strategy needs to promote strengths innovatively to attract attention. Then just how should you leverage today’s social networks to your best advantage?

Clear differentiation needs to be made between professional and personal social networks- most…

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What’s Your Legacy?


ROI - Costs.doc

The Elusive ROI


Originally posted on Jarter Jargon:

Ever since the explosion of social media marketing, there has been a push to figure out how to track online experiences and how they convert to actual consumer action.

The prob­lem for most marketers is that they have a hard time see­ing what influ­ence the relation­ships they have nur­tured on social net­works have on cus­tomer behav­ior.  Where exactly does it make an impact? The “soft metrics” of social marketing—Likes, com­ments and retweets—don’t directly point to how social impacts pur­chase deci­sions along the customer journey. So instead of strate­giz­ing based on busi­ness data and results, mar­keters are rely­ing on their intuition that social media impacts their business.

We have seen a handful of platforms emerge to help social media metric strategy grow from adolescence into a mature digital marketing channel. Hootsuite and Radian 6 are some of the heavy hitters, but it still seems like true results of social media’s influence…

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αρχείο λήψης

Online brands – opportunity or threat for pack design?


Originally posted on Brandmaster:

Pack designWith more sales moving online do we have to rethink the role of pack design – will it become a less important part of the marketing mix?

‘Phenomenal’ growth – that’s IGD’s prediction for online grocery shopping (The Grocer). Online sales growth is outstripping growth through stores, according to the Office for National Statistics (ONS)’s Retail Sales figures for July 2012. All exciting stuff, but what does it mean for pack design strategies?

I spent a good deal of my working life involved in retail pack design; everything from biscuits to lawnmowers. Its importance was taken as a given. It was the silent salesman, communicating features benefits and the brand values. Emotionally there is no more powerful moment than at the point of purchase. Trends in online and click-and-collect could potentially change the role of packaging design.

At the moment most products have a dual life; part on…

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Every Day Tips for CEO Branding as published in FORBES.COMS


Originally posted on CEO and Executive Branding:

By Raoul Davis, Ascendant Strategy – The CEO Branding Company

 

Often times, individuals at the top of companies believe working long hours inside the office is the secret to growing their business.  This could not be further from the truth!  Since the beginning of time, profits have been driven by the awareness and perceived quality of the service/product.

 

CEO’s cannot escape the inevitability of the equation: Notoriety = Credibility.

 

One of the world’s largest PR firms, Burson-Marsteller, completed a survey about the role of the CEO in the company’s perceived image.  The results indicated that, based on the CEO’s reputation:

  • 95% decide whether or not to invest in a company
  • 93% would recommend a company as a good alliance/merger partner
  • 88% recommend the company as a good place to work

 

These results by themselves show us the importance of a CEO’s reputation to the success…

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brand elements

Benefits of having a good online reputation


Originally posted on ireputationadvisor:

The benefits of having a good online reputation include increased visits and leads to your company’s website, more sales which equal more earnings and overall grand revelation to your online company or small business. Once you comprehend the techniques involved, it is very simple to attain good online reputation management and augment your business status with search engines such as Google, Bing and Yahoo.

With good Online Reputation Management, your website will have back links extend out all over the world wide .One way that this is accomplished by hiring SEO writers to write articles about the products or services you offer. These writers will include keywords or keyword phrases that will help to boost the chances of their articles showing up at the top of every search engine’s list. By adding in back links to these SEO articles, you are ensuring that the customer will find a way…

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apple ipad

Branding from Design to Retail: Apple Shows the Future


Originally posted on Advertorious:

It is 5AM. Black Friday. They still have a turkey hangover but wake up anyway with coupons in hand to get the best deals in sight. We as marketers push out all the advertising in sight to get people to buy certain products and go to certain stores. It is the one day of year that consumers are guaranteed to wake up at all hours of the night to go shopping to get a few extra dollars off of their gifts. While strolling through the mall, there is one store in particular that has no deep discounts, but ironically is the most crowded. The Apple Store.

The in-store experience at Apple is the ultimate definition of experiential marketing in retail. The store is very refined and classically modern. The Apple store in fact looks and feels like one big Apple device. Like his products, Steve Jobs wanted everything simple and…

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Brand Management How-to: Grammar Chic, Inc. Writing Tips for Success


Originally posted on The Red Ink:

Brand management is a hot topic, especially when considering the impact the Internet has on the success of small and large businesses, no matter the industry. But the online environment present in today’s business world constantly fluctuates and it can feel overwhelming when you are trying to create a consistent message.  It’s about more than fancy logos or graphics and indeed, if Google is telling us anything right now, it’s that the written word does count for something.  Considering I am a writing professional, running a writing business, this makes me happy. Even so, while writing has always come naturally to me, I recognize it is a challenge for others.  Whether your personal branding efforts are targeted at growing your business, selling a book, rewriting a resume or just upping the quality of your content on your social media pages or blog, here are some helpful tips:

  • Identify your readership…

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The morality of markets


Originally posted on NYU Stern Economics:

I had the misfortune a few years back to be thrown into a public debate about whether markets are moral. The question never made sense to me. Markets are tools, like hammers, you can use them for good or ill. As John Leahy told me: “Markets don’t kill people, guns do.” I wrote the experience up as a mini-case (read it, please!) and went on with my life.

Well, I just ran across a much more sophisticated version of the same issue, and it’s terrific. Greg Mankiw supplies three wonderful links to a series of lectures by his colleague Michael Sandel and comments on them by two economists. As you might expect if you know the principals, economist and provocateur Deirdre McCloskey gets in the best licks. I recommend the whole thing.

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Five films about the financial crisis you can bank on


Be-My-Guest-welcome-guest-bloggers

How Guest Blogging Helps Your Business


Originally posted on Affinity Express Blog:

Blogging is an established marketing practice by many small- to medium-sized businesses (SMBs), but you can take it to another level of success.  Guest blogging enables you to position your brand by increasing visibility in industry forums and communities. It is also a powerful way to build strong, high-quality relationships to secure even bigger and better opportunities to promote you and your company.

Liking blog posts

Here are six benefits that you can achieve with guest blogging.

1.   Expand your brand reach

When you provide guest articles for different blogs, you increase the reach of your brand and the potential to generate leads. Guest blogs present you with an opportunity to directly connect with other companies’ loyal customers and followers. These followers will see you favorably as they are being introduced to you by another blogger they already trust. As a result, posting guest blogs regularly will get you quality referral traffic…

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brands_and_social_media

Personal Branding and Social Media


Originally posted on Digital Media Cafe:

I was recently a guest speaker at the Marketing Yourself in a Digital World workshop organized by the Alumni Association at Concordia University, lending my expertise on social media and personal branding. This presentation was geared towards students and recent graduates, but the basic principles can be distilled and applied to any personal (or company) branding strategy.

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SEO Perfect Company

Exploring SEO


Originally posted on Experiential learning:

Recently I joined Online Marketing course where we talk about CMS, SEO, SEM, Analytics and CRO. For the past lectures we talked about SEO. I had no doubts that SEO is crucial for a business but I did not know how complicated and interesting SEO is. My knowledge about SEO has been rather general but now I am getting deep understanding of how SEO works in real life cases and I am able to practice during the course. It is simply fascinating how the whole process works. I did not know how long SEO checklist is – no wonder it is an ongoing process.

I worked with WordPress SEO by Yoast, a fantastic plugin available on WordPress.org. I wish I could use it on WordPress.com but as far as I know this version of WordPress does not allow plugins. I am sure I will have the same regret when working…

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How to Launch a Successful Facebook Promotion


Originally posted on Joel Bornzin:

11.13.2012 Post on Facebook Advanced

How to Launch a Successful Facebook Promotion Post by Joel Bornzin on Facebook Advanced.

All Past Facebook Advanced Posts by Joel Bornzin Linked Here

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SM User Types


Originally posted on begumsemis:

There are some different types of social media users on the web.

Some of them are born to lead and the others to follow. In social media, the categorization is not that strict. However, there are still some leaders and followers as in all other aspects of life.

It is really important to know the user categories in order to place the campaigns on social media properly. When placing an ad/campaign, the most important thing is the type of audience that will see the ad/campaign.

Here is the categorization of your audience.

p.s: In the infographic, the effect of social media before purchase is also mentioned. Please check-out ZMOT for details. (Zero-Moment-Of-Truth by Google)

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Marketing and Social Media: Looking Back at 2010


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Session 10: Behavioral or Targeted Advertising


Originally posted on I.T. in Marketing @ HKU SPACE:

Some of the ads you receive on Web pages are customized based on predictions about your interests generated from your visits over time and across different Web sites. This type of ad customization — sometimes called “online behavioral” or “interest-based” advertising — is enabled through your computer browser and browser cookies.

This video explains how behavioral advertising works on advertising networks such as Yahoo, Google and MSN.

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social media and coffee… two of my favorite things


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The Psychology Of Facebook (INFOGRAPHIC)


Originally posted on bluesyemre:

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LinkedIn in Numbers [infographic]


Originally posted on life portOfolio:

LinkedIn calls itself “the largest professional network”

I would have to agree with that…

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LinkedIn in numbers

~*~

So if you are a newbie, here is an easy and funny way to see what LinkedIn is all about!

*zoom in*

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Facebook Reach. Another drop in visibility. Now what?


Originally posted on everything but average:

Facebook Reach Everything but Average

In the last couple of weeks everybody is talking about the huge decrease in facebook’s post visibility. Yep, algorithm changed again and now the most a brand’s page can achieve, in terms of reach, is something like 10% of its total fans. Let’s face it, it’s a very small percentage so, what do you do?

First I’ll tell you what not to do: cry about it! But, as usual, the crowd is mumbling, they cannot believe it, it’s an outrage. It is! Facebook makes you pay to reach people you already paid to have them in your page. It doesn’t have ethics written all over it but it is business and it was expected thus it’s you that must adapt! I’m doing that in the last 3 months.

If you follow the blog, you’ll know that I’m a strong believer in content’s power. The force, in social media and particularly…

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The state of segmentation and customer engagement research


Originally posted on Ana Canhoto:

What does digital mean for the development of target market strategy, segmentation and customer engagement?

That’s what several academics discussed today at a workshop combining the interest of two of the Academy of Marketing’s Special Interest Groups (SIGs): the Market Segmentation and Target Market Strategy SIG and the newly formed SIG in Customer Relationship Management and Services. Over the course of 4 hours, we heard about exciting research and work in progress from a range of colleagues.

Conceptual frameworks

Merlin Stone proposed a social business maturity model that takes into consideration the scale of change and the benefits obtained.

Bang Nguyen introduced a typology to classify an organisation’s online channel strategy. The typology considers a broad range of factors, such as the objectives, the business processes and the level of integration, among others.

Musfiq Choudhury presented a conceptual framework to study user interactions with organisations on social networks. He…

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head-thinking

Harvard Business Review: Better customer insight – in real time


Originally posted on Cranfield Customer Management Forum:

Real time experience tracking: How it works

We’ve been working with MESH Planning for the past 3 years to develop the analytics around the unique real time experience tracking tool they developed.  A paper drawing on this work appeared in the September issue of Harvard Business Review (http://hbr.org/2012/09/better-customer-insight-in-real-time/ar/1)

Here’s a brief video interview where I talk about our work at Cranfield using this unique approach:

http://www.youtube.com/watch?v=zC2bwWUeFMo

Dr Emma K. Macdonald
CCMF Research Director

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Power Shift – The Rise of the Consumer


Originally posted on Sydcam Marketing's Blog:

There’s no denying it, no matter how many businesses wish it weren’t true. Consumers truly hold the balance of power in the game of marketing and sales. Where it was once possible that marketers could literally ram products and services down their clients’ throats, today customers are in control given they’re much more sophisticated. They instead expect marketers to be able to convince them of the value of their wares.

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How and why has this occurred? For starters, the internet has truly leveled the playing field when it comes to consumers’ access to quality information, not to mention their enhanced ability to share it. With their ability to influence other consumers and brands, consumers hold tangible power in the marketing equation. This is achieved through product reviews/ratings and social media. This influence cannot be underestimated.

So how should businesses react to this? Simply put, they must ramp up their game…

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The 50 Best Designed Facebook Brand Cover Photos


Originally posted on THE EMPTY CANVAS EXPERIENCE:

Facebook cover photos have been around for close to a year now and brands and businesses all over the world have been coming up with lots of imaginative and innovative ways of showcasing their products and services within the confines of the design. We wanted to gather up 50 of the best examples here to provide you with some inspiration for your own designs.

Drinks

Coca Cola are on the list as you would fully expect and their page is always full of great design and fun happy branding.

Red Bull has been getting a lot of attention recently because of their mad space stunt and its cover photo takes full advantage of that media event.

Pepsi has a huge following globally and it tries to fight back against Coca Cola with a celebrity lead approach on their page.

Guinness is one of the best known…

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Digital Innovation for IKEA


marketer

Digital marketers – what do we really do?


Originally posted on Danni Francis:

I work in digital marketing. I don’t have a definitive answer to what could be universally applied to all digital marketers given the industry and its innovations change so much, but in the last couple of months I was asked to give multiple presentations to work colleagues and third party colleagues to shed some insight as to what my key priorities were.

When asked “What does Danni do for a living”, my test subject “Tom” (referred to in earlier posts), said:

“You are a professional tech head and social media kingpin”.

Funny.

This got me thinking. Does anyone actually know what I do?

As a quick resolution I made above as an introductory slide to my presentations (pardon the quick Photoshop job). This gave people a bit of context. It made them realize that it’s okay to not understand what I do.

I can understand if someone asked what a…

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Social vs. Search Smackdown


Originally posted on Digital Warehouse Marketing Group - DMCM1213:

A battle of Internet Marketing: Who comes out on top?

MDG Advertising welcomes us with this Video Infographic and shows us why so many Digital Marketers are integrating Social Media and Search Marketing within their own Marcoms Strategies.

To Read More: MDG

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Digital marketing spending trends for 2012


Originally posted on Digital Marketing for Business:

The digital marketing spending trends for 2012 demonstrated a robust in which inbound marketing channels seem to be outweighed than outbound ones. The following information will provide us the obvious prospects of spending for digital marketing in the near future.

 

The forecast for the period between 2012 and 2015 expected that spending for digital marketing can reach the number of 50 billion dollars. The data shown that search engine marketing (SEM) accounted for more than a half of spending for digital marketing by 2012. Another type has been prioritized to use is display marketing with the total spending of roughly 11 million dollars.

 

The mobile ads is increasing gradually with slow speed of spending by this time, however, it is projected to be one of the most popular digital marketing channel later on.

 

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The new multi-screen world


Originally posted on Digital Street:

Everyone is talking about consumers using multiple screens (computers, tablets and mobile phones) to research and buy products. Well now Google have released their latest digital marketing research in this field.

Google’s research goes into detail about how consumers are using multiple devices, often simultaneously. And why, as a marketer, you need to be provide easy to use access for you customers on any digital device.

digital marketing stats

Here are just a few of the findings.

  • 90% of our media consumption happens in front of a screen
  • 38% of media interactions occur on a smartphone (interstingly, 60% of this is while at home)
  • 90% will use one screen and then move to another screen to accomplish a task
  • Smartphones are the starting place for most online activities
  • 77% of TV viewers use another device at the same time

To read the full report visit Google’s website.

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Is “Mission Marketing” the New Cause Marketing? (Part Two)


Originally posted on Questions and Insights:

Last week, I began this two-part post with some of the results of a survey by Boston-based marketing consultancy Cone Communications that irrefutably shows that the annual onslaught of pink products to support breast cancer awareness is backfiring among customers.

I posited that consumers see these efforts as what they really are:  a short-term promotion designed to drive a bump in sales, but without any long-term commitment to the cause.

To see what I mean, take a look at online retailer Etsy’s “Tickled Pink” campaign.

The atrocious title aside, the site is remarkably long on pink product, but virtually lacking in any specifics about how much of a donation would be made to breast cancer charities, or even which charities would be the beneficiaries.  One blogger dug deeper and found that of the 24 products listed, only eight actually claim to support breast cancer organizations.  To my mind, this is…

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1403-11 #4 BIG brands earn WAY more. How do you COMPETE?


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How to Execute an E-Mail Marketing Campaign


Originally posted on BizBrag - SEO & Social Media Blog:

E-mail marketing, or sending newsletter-like e-mails to a list of customers, has become increasingly popular. It’s all well and good investing in an e-mail marketing campaign to boost your homepage rankings, heighten your brand’s exposure and keep in touch with your loyal following, but at first you’ll need something worthwhile to say.

You’ve got loads of things your audience will want to hear about, right? Talking to a mailing list is a lot easier than addressing a physical crowd of 500. You won’t be wrong in thinking this either. Whether it’s a product launch or the announcement of a partnership, it’s likely that your readers and customers will want to remain in the loop. However, putting these snippets of news into a suitable format is where people often become stuck.

For the mailing list to have taken shape, you will have needed to ask for each individual’s permission. They…

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Around The World, More Ad Dollars Continue Going Online


Originally posted on Kona Digital:

Source: October 19, 2012 by MarketingCharts staff

Global advertising spending rose 2.7% year-over-year in the first half of this year (H1), and once again, online advertising revenues grew more quickly than any other medium, details Nielsen in its Global AdView Pulse report. Advertisers upped their investments online by 7.2%, with the developing markets of the Middle East and Africa (+30.3%) and Latin America (+20.6%) in particular pouring more money into online advertising. The online ad spend figures are based solely on display ads. These revenues were strong (+11.2%) even in Europe, which saw an overall decrease in year-over-year advertising spend for H1.

In the US, online ad revenues grew by 14% year-over-year in H1 to reach a new peak of $17 billion, according to the latest revenue report from the IAB and PricewaterhouseCoopers (PwC). Display-related advertising saw more muted growth, though, of 4%.

Radio, Cinema, Outdoor Also See Solid Gains

Advertisers worldwide…

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Twitter Showdown: Coca-Cola V Redbull


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Google AdWords Made Simple


Originally posted on CreativeWorks Marketing:

Today’s economy is challenging for many businesses, but it’s an even bigger challenge for the SMB owner, who is forced to use increasingly smaller marketing budgets to increase brand recognition and drive sales through lead generation tactics.  One such lead gen tactic is Google AdWords. You’ve seen those ads that appear on the side of the page every time you search for something on Google. Businesses bid for this online advertising through Google AdWords. All you have to do is create an ad, and choose specific search keywords which you would like to target, and, voila! Your ads might appear on Google, next to the search results. The idea is that people interested in your product/service can simply click on your ad to either make a purchase or learn more about your company.

Sounds simple, right? Well, from a conceptual standpoint, it is. In practice, however, we have found…

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HR

Responsys Releases Digital Marketing Big Australian Report


Harvey Nash HR Survey 2012


Harvey Nash HR Survey 2012

Speed writing


Speed writing

“How long does it take you to write 150 words? An hour… two? How about 5 minutes? Welcome to the world of speed writing.

As the name suggests, speed writing is producing writing much faster than you are used to. It’s about trying to blast out as much text as possible against the clock.

This is not about typing faster… it’s not typing speed that slows most people down.

The major idea is that the number one thing that slows down your writing is stopping to think. The Speed Writer tools lets you splits up the thinking and writing, so that you can blast through writing tasks at astonishing speed.”

http://www.neilstoolbox.com/bibliography-creator/reference-book.htm


http://www.neilstoolbox.com/bibliography-creator/reference-book.htm

If you’re a student and have ever had to write Reports, Essays or Theses, you will have had to reference what you have used in your report. If you mention something that someone else has written, you need to give them credit by referencing them.

The Harvard Referencing System is one of the preferred layouts for these references. It is a relatively strict way of arranging the bibliographical information.

This tool takes in the raw information – author, title, year of publication – and creates the reference in the correct form.

The Enterprise Value of Compounding Growth in a Startup


Originally posted on David Cummings on Startups:

Albert Einstein said, “Compounding is mankind’s greatest invention because it allows for the reliable, systematic accumulation of wealth” (source). This statement is often used in the context of investing in public company stocks with a set-it-and-forget-it approach. Money compounding annually at a single digit percentage rate (e.g. 5%) will generate a significant return, especially in the context of decades (invest $100 at a 9% interest rate and it’ll double in value in eight years based on the rule of 72).

Now, for fast growing startups, the stakes are even higher. If the business is growing at a sustained 50%+ per year over an extended period of time (e.g. 5 – 10 years), the scale and enterprise value of compounding growth becomes even more dramatic. Want to see what crazy growth rates look like at super scale? Load up Google Finance for Apple’s stock and set the timeframe to…

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Originally posted on Περιπλανώμενος:

Είναι πολύ ευχάριστο να ζεσταινόμαστε το χειμώνα από την φωτιά, με μια ξυλόσομπα ή τζάκι! 

Από αυτή τη φυσική ζέστη φωτίζεται το σπίτι, ψήνεται το φαγητό, στεγνώνονται τα ρούχα, ζεσταίνεται το νερό, και φυσικά μένει στο τέλος η πολύτιμη στάχτη! 
Δεν πετάμε την στάχτη, δεν είναι καθόλου άχρηστη ή σκουπίδι. 
Συνεχίζουμε να την χρησιμοποιούμε, όπως έκαναν και παλιά και αυτό μας κάνει να νοιώθουμε απερίγραπτη χαρά!

Η στάχτη από ξύλα είναι η σκόνη που έμεινε από την καύση τους . Ξύλα εννοούμε μόνο φυσικά, όχι με βαφές, κόλες ή επεξεργασμένα. Πρέπει να προσέχουμε να μην πετάμε μέσα στην φωτιά πλαστικά, αποτσίγαρα, ή οτιδήποτε άλλο σκουπίδι που μπορεί να μολύνει την στάχτη. Περιμένουμε να κρυώσει εντελώς και μετά την συλλέγουμε. Από την στάχτη ξεχωρίζουμε την άσπρη στάχτη που έχει μείνει πάνω-πάνω από τα καρβουνάκια και την αποθηκεύουμε σε ένα μεταλλικό δοχείο με καπάκι. Τα καρβουνάκια τα κρατάμε σε άλλο δοχείο…

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Tweety Blogs


Tweety Blogs

Το μοναδικό στο ελληνικό web με ζωντανή ροή ενημέρωσης, αποκλειστικά από Βlogs !

Tweety Blogs!


<a href=”http://www.tweetyblogs.gr&#8221; title=”Tweety Blogs” target=”_blank”>Tweety Blogs</a><br />Το μοναδικό στο ελληνικό web με ζωντανή ροή ενημέρωσης, αποκλειστικά από Βlogs !

S.O.S. -Το δημογραφικό ζήτημα – Προβλέψεις για την επόμενη δεκαετία


S.O.S. -Το δημογραφικό ζήτημα – Προβλέψεις για την επόμενη δεκαετία.

Pixlr Appication


Pixlr Appication

Online Photo Editing

Infographic: What Should You Do with $25,000?


Originally posted on Infographics King:

Maybe you didn’t hit the mega-millions jackpot, but you’ve come into some extra cash. It might be tempting to go out and indulge, but there is probably a better way to spend that money.

In the final installment of this 3-part series, Jennifer Openshaw, America’s Chief Consumer Advocate, Wall Street Journal columnist and CEO of Family Financial Network, is back with advice on what to do with $25,000.

From purchasing an income property to deciding which upgrades to make on your primary residence, see what she says about how to make sure your financial decisions have a positive impact on your long-term financial well-being.

If you are just catching up on the series, check out Jennifer’s infographics on what you should do with $1,000 and what you should do with $10,000. The ideas range anywhere from building an investment portfolio to purchasing a new set of wheels — even getting…

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http://www.greek-sites.gr


http://www.greek-sites.gr

 Greek Internet Site Directory

In memoriam: Steve Jobs


In memoriam: Steve Jobs.

Greece: Class warfare, banksters and money laundering (video)


Greece: Class warfare, banksters and money laundering (video).

Rumor: Google Wants To Acquire Facial Recognition Startup Viewdle For $30M


Google, according to a report by Forbes, has acquiredViewdle, an augmented reality and facial recognition startup. Forbes says the price was likely around $30 million, but we are still trying to confirm both the acquisition and the price.

Update: Viewdle just returned our email: “We do not have any comment.” Google has not yet responded to our emails.

Viewdle, which won the 2008 LeWeb startup competition, previously received funding, including a $10 million Series B round, from numerous venture firms, including KCP Capital, Anthem Venture Partners, Best Buy Capital, and Qualcomm. The company was founded in the Ukraine in 2006 and is currently headquartered in Silicon Valley with operations across Europe and South America, including, of course, Ukraine.

Its apps, including SocialCamera and games like ThirdEye, are currently all available on Android, though the company is also currently testing an iOS version of its Face Recognition SDK. Viewdle also own a number of patents related to facial recognition.

Google previously bought at least two similar startups in the past. In July 2011, the companyacquired the Pittsburgh-based facial recognition company PittPatt and all the way back in 2006, itbought the Germany biometrics company Neven Vision.”

 

By: FREDERIC LARDINOIS

Read more: http://techcrunch.com/

Advertising Agencies & Concepts in Athens


http://91.205.174.155/adflipperfull/piflip.html


7 Things you need to know!

Over the course of the last year, we’ve been fielding increasing requests from people wanting to know about potentially joining a YouTube Network – Maker, Machinima, Revision3, to name a few. These networks can do a lot of things. Among their services are providing you with production support, helping link you as a creator with brands and finding brand deals, and an increased (usually flat rate) CPM. What they ask for in exchange varies – some ask to own your content, others ask to take a percentage of your revenue, and others may ask you to work with their other artists.

Online video “networks” bear striking similarities to the old Hollywood studio system in the 20s (Danny Zappin straight up says that’s basically what Maker is in this Fast Company article). Studios back then strove to do two things – first, to bring together a bunch of creatives and their means of production under one roof and own their content, and second, to control the means of distribution of that content. The same can essentially be said for how online networks are operating today – except that the control of the distribution is very easy for them (the studio system basically got sued trying to do that and that’s why theater chains aren’t owned by Universal Pictures or Paramount)

A good summary of these networks and what they do can be found here.

I consider what I’m about to say as essential advice for anybody who is approached by these networks or is interested in joining these networks. I am writing the following because I’m tired of seeing people get screwed by their contracts, or entering into legally binding relationships without fully understanding the implications of their actions. And most importantly – if we, the creators, band together and act as a unified front, we won’t be bullied by ridiculous contracts and business practices online – practices that have been, even by the standards of the entertainment industry, shockingly predatory.

Simply put, if we all follow the advice below, that means better deals for everybody.

Additionally, if you are not being pursued by a network or have no interest in joining a network, take a gander at this article anyway. We cover a lot of the mentality behind treating online video production as a business, and some of our tips may be helpful in a broader sense.

Before we begin, I strongly recommend you pick up a copy of Fisher and Ury’s Getting to Yes: Negotiating Agreement Without Giving In. It’s an invaluable manual for how to conduct yourself in a negotiation (which is what you’ll be doing with these networks).

Please note, before we continue – the following does not constitute legal advice. It’s for informational purposes only. If you need legal advice, you need an actual lawyer, which I am most certainly not.

In the interest of full disclosure – the FreddieW channel is represented by Collective Digital Studios. We followed all our own advice when we talked about signing on with them, and because of that, we’ve been very happy with our relationship.

 

1. As a content creator, you have something these networks need. You have the power.

You have content. That content has likely already proven itself to a certain extent – you probably have built some audience, or have some viewership, or you are simply making really good work – and that’s what they need. Their entire business model of these networks relies on people like you to supply them with content, which in turn generates viewership. No views on their channels means no money. No money means no business. Your content represents, simply put, a business opportunity. Therefore, you need to treat your interactions with any network as a business.

They are not your friends. They will not look out for your interests if there’s no direct benefit to them. Anything they say that isn’t backed up in writing is meaningless.

We’ve had networks tell us that our exclusivity to them was something we could “back out of anytime we wanted to” and that they would “let us leave.” The contract says otherwise, and when push comes to shove, what’s on the page is what sticks.

At the same time, they’re not your enemies. There’s no need to be adversarial. They have a business to run and so do you. There is no need to be intimidated – remember:You have something they need.

They’ll help you so long as it helps them, so it’s good to structure your deal in a way that this is possible – you want them to want to help you. This usually means giving them a percentage of the business they bring you. This is win-win for everyone – for you, you’ll get more opportunities than you would have otherwise. You get to be associated with their (probably) more powerful brand. For them, since they only get paid when you get paid, it’s in their best interests to get out there and find work for you. This is a relationship that fully acknowledges that each party is self-interested and provides for that fairly. What percentage is fair? We’ll talk about that in a bit.

Never agree to a relationship where they are passively siphoning off your income if they’re not improving your prospects beyond what you normally have. Always weigh what you’re getting versus what you’re giving away, and make sure it’s fair. Granted, in some cases the benefit might be an immediate CPM bump from what you’re used to. Make sure you calculate exactly what that bump is – do the math. Is what they’re taking proportional to what they’re bringing you?

How do you know what’s fair? There aren’t any hard rules – what’s fair for someone in one situation may be ridiculous for another. Trust your gut.

2. Never sign the first draft of a contract. Lawyer up and change it up.

Here’s how a contract usually works. Party A drafts up what they believe is a fair contract and sends it to Party BParty B makes changes to that contract and sends it back. Party A makes further changes. They go back and forth until they arrive at a contract that both parties agree on.

The receipt of a contract is the beginning of a negotiation. You have every right in the world to want things changed, and you must communicate those changes by altering the contract and sending it back.

I’ve seen a lot of the contracts they hand people right off the bat and frankly they are absurd. They should not be signed under any circumstances. These companies have legal teams or lawyers on retainer. These lawyers are paid very well to ensure their client gets the best possible deal at all times. Unless you have some background in entertainment law, you are not equipped to fight these guys.

Your first step is to read and re-read the contract until you get a grasp of it. Your next step is to find an entertainment lawyer, pay them their fee, and have them review the contract with you point-by-point to make sure you absolutely understand what’s going on. This lawyer will likely suggest and notate changes, and you should have some changes of your own. You should also have questions ready (many of which probably begin with the phrase “What if I…” or “Would this contract allow me to…”)

If you’re considering joining a network, you’re taking things seriously. Whatever fee you pay that lawyer will be well worth it.

You don’t need to call the network and ask them questions about their contract. They’re under no obligation to warn you of any caveats, and based on our off-the-record conversations with some of these networks, they may straight up lie to your face about what you’re signing. Remember – your lawyer (who you are paying) is the only person you can really trust.

Incidentally, make sure you outline out exactly what you’re looking for with any prospective lawyer and get a sense of how much it’ll cost. Remember – this is pretty basic contract/entertainment law – this isn’t negotiating out the director fees for The Avengers and you don’t need the world’s top lawyers on the case.

I have heard of people afraid to challenge the contract because they fear the network will pass them up and they’ll lose out on an opportunity. Remember Rule #1 – you have what they need.

3. If one network thinks you’re awesome, odds are the other ones do too.

Remember – they all need content, and believe me – there’s not a lot of good, proven content out there. If they think you got what it takes, then the fact is, you got what it takes for every other network as well.

Strong negotiation requires a good “Best Alternative to a Negotiated Agreement” or BATNA (This is outlined in great detail in the book I recommended). The beauty of being a YouTube Partner is that your BATNA is very strong – you can continue making money as a YouTube Partner. The allure of the network might be that you can makemore money, but you’re probably not totally desperate to sign on with them. You can always walk away.

If you don’t like what’s on the table you should willing to walk away and approach another network directly. You may not be able to tell that other network what the first network was offering (if you signed a non-disclosure agreement), but you can say you’re fielding offers from other networks and wanted to see what they could do for you.

In fact, the moment you get approached, get in contact with every other network who will listen, send them your stats and an outline of your channel, and see what they’ll offer you. Let them know you’re being courted by the other networks, and let them sling mud at each other. When the dust clears, pick the best deal.

4. Flat CPMs suck.

From our research, the CPM (cost per thousand impressions) rates these companies offer range anywhere from $2 – $5 or more. These are flat rates for video views. At first that sounds like a great deal, right? It’s a guaranteed amount and it’s probably more than what you’re making normally.

As a quick side note – students of internet history will be interested to know that those CPMs are paltry compared to the tech boom hey-day. Back then, you could be getting $15 CPMs or more for freaking pop-up ads! That was a good time to have a popular website.

Networks take all their creators and lump their stats together. When considered as a whole, those stats are mega-super impressive. Millions or billions of monthly video views. They then take this aggregate amount and use it to sell to advertisers (“Look guys! Look how many people we have!”), who in turn pay them a lot of money to access those views.

For all online advertising, CPMs differ from quarter to quarter. In the early parts of the year it might not be much, but come Q4 (i.e. the holiday season), advertising revenue shoots through the roof. A lot of this has to do with companies advertising for the holidays, as well as departments needing to spend their budgets so they can justify asking for more the following year. If you’ve ever worked on commercials, you’ll know the end of the year is a time when you can book gigs left and right.

It goes without saying that the CPMs the networks can get when selling an aggregate of channels is far more than whatever paltry sum they’re offering you as a flat rate (they’re trying to make a profit, after all). A $2 CPM might seem like a lot, until you realize that they could be selling your content at a CPM of $20 or more.

We even had a network tell us once that their CPMs were so great that their company lost money most of the year on that. Of course, what they didn’t mention is that they make that up in spades come the end of the year.

Instead, what we should all be asking for is a baseline flat CPM, coupled with a percentage of anything they sell above that. If times are slow and they’re breaking even with your content, fine. Getting the base rate is fair. But if they’re getting $20+ CPMs, I don’t think it’s fair that your content receives only a tiny fraction of that amount while the vast majority goes to lining their pockets, do you?

5. This is the internet – Time moves faster.

Looking at a two year contract? Two years is a lifetime on the internet. Two years ago, we had the Old Spice guy ads. Two years ago YouTube looked like this:

Two years ago the “freddiew” channel didn’t even exist. In two years we went from complete unknowns to a top 10 YouTube channel. A lot can happen in two years.

As a starting point you should be looking at a contract term that lasts from six months to a year, depending on the deal. It should go without saying but never take a lifetime contract.

One note: the reason they ask for a long term is so they can reasonably sell you to their advertisers throughout the year. Q4 content gets sold early – it does them no good to say “Hey, we have this guy” and have you potentially drop out before the time comes to execute. That’s fair – whatever you sign should take you through the end of the year at least.

But consider this – if you ask a network, they’re tell you that everyone is happy and everyone loves being part of that network. If they’re so confident that you’ll be in that same boat, you’ll be happy in 6 months, so you’ll just renew right then and there no questions asked.

Yet somehow, six months is not ok. If they’re so confident that you’ll be a part of their network, why do they seem to assume you’ll abandon them the moment your contract is done?

What’s baffling is many networks seem to be hell bent on holding their creators to their contract terms. It does nobody any good to do this – if someone hates working under a network, what do you think the quality of their content will be if they’re forced to continue churning it out for another few months?

6. The entertainment industry has guidelines for percentages. Use them as starting points.

While the whole business of online video and networks is relatively new, the business of “organizations taking a cut from talent” is most certainly not.

In general, in the world of entertainment, agents take 10%-15% and managers take 10%-15%. So why should we treat what we do as any different? These entities often are similar to YouTube networks in that both are looking to find you work, so anything more than that and there better be a very good reason for it. They need to be really bringing something to the table.

What they bring to the table depends strongly on what you actually need. Brandon and I, for example, don’t really need much help in the VFX department, but maybe they’ll offer you things you do need – maybe you could use a team of cameramen, or actors, or writers. Whatever they offer, make sure it’s better than what you could do yourself. Otherwise, you’re just taking a step backward.

Always weigh the cost/benefit of letting a network step in and fill a production need, or simply using money to fill that need yourself. In the end, you don’t want to become so reliant on the network to be providing you with cameras and shooters and locations that, if time comes you’re no longer happy, you’ll be unable to leave them because so much of your business’ infrastructure is tied in with them.

One way to incentivize them to work harder for you might be to have different percentage tiers depending on how much work they bring you. That way, there will be some motivation on their part to bring you additional of work because that’ll allow them to take a bigger cut, which is totally fair. Sales Agents for feature films will sometimes do something like this – their rake might enter into a higher percentage tier after they’ve sold a certain amount.

Remember – there aren’t any rules or any “right” way to do this. If it makes sense, odds are it’ll probably work.

7. Do your research. Interview people under the network.

Any prospective network should have no issues whatsoever putting you in touch with people so you can ask them about their experiences. Find people of similar size to your channel. Take them out to lunch. Ask them how their experience has been. What, if anything, would they change? Get a real sense of the vibe of the place before you throw your chips in – this is very important. You might negotiate a great deal, but if you’re not happy there, it won’t be worth it.

You should have a sense of what you need and what these networks can provide for you. This is very important because your relative influence in this negotiation depends entirely on this factor – if there’s nothing they can offer you, you’re in a very strong position. If you would rely on them for a lot of stuff, you’re in a weaker position, and will have to negotiate accordingly.

Don’t compare yourself to the superstars of the network. Instead, look at the entire range, and see how everyone, as a whole, is doing. Try and get a sense of the bigger picture.

Finally, a special bonus 8th thing reserved for people trying to actively leave their contracts right now or are so unhappy they want to terminate it. Check to see if there’s a termination clause in the contract. If there is, invoke it to the letter. If not, there’s still hope – lawyer up and get their opinion.

After all’s said and done, we think networks can be a major boost for content creators, and can be incredibly beneficial, provided said content creator does the legwork to make sure they understand their deal and that it’s a fair deal to begin with. These networks are not your friends – they’re potential business partners. Never make the mistake of confusing courtship with friendship. They want to bring you in – so make sure you’re doing everything you can to get a fair deal.

That being said, in our experience, the vast majority of people’s experiences with joining networks have been very positive. Just make sure you cover your bases so that if something does go wrong, you’re not screwed.

Good luck! If you have any questions, I’d be happy to answer them below, and I’m sure the rest of the RocketJump community can chime in on their experiences as well.

p.s. Never give up your Facebook or Twitter. That’s your first point of contact with your audience. You should have full approval of everything that goes through those.

-fw

Edit: List of Networks

Based on some feedback I’ve gotten, it sounds like it’d be useful to know what’s out there. here’s a list of networks that are out there (I’m playing loose with that definition – some of these are less “Networks” and more “conglomerations of channels” or “record labels.” Some of these are also subsidiaries of other companies on this list.) If there are any I’ve missed, let me know in the comments section below.

Big Frame

Blip.tv

ChannelFlip (Must have British accent)

Collective Digital Studios

Curse Network

DFTBA Records

Fullscreen

The Game Station

Machinima

Maker Studios

Next New Networks

TGN

Yeousch

 

Read more: http://www.rocketjump.com/blog/youtube-networks-7-things-you-need-to-know/5

The Last Days Of Windows XP


 

Windows XP, the zombie operating system that refuses to die, may be about to finally receive a killing blow to the head by the company that spawned it eleven years ago. So what will put XP out of its undead misery? Buyers of PCs running Windows 8 Pro will have the ability to downgrade to Windows 7 and Vista, but not all the way to Windows XP.

Downgrades Are Not New

This is not the first time that Microsoft has offered Pro users the capability to downgrade a new version of Windows – Windows 7 Pro users could also downshift to Windows Vista or XP if they wanted to. The downgrade feature is very narrowly available, too. Only the versions of Windows 8 Pro that come with new PCs allow users to choose to drop down to Windows 7 Pro or Vista Business. If you buy a retail version of the same software, you get Windows 8 Pro and nothing but.

Making this downgrade available helps new hardware buyers keep their corporate environments homogeneous whenever Microsoft pushes out a major new release of its operating system. It also keep PC sales chugging along, since business owners are most likely to buy the Pro flavor of Windows, but if all buyers of new PCs had to get Windows 8 – or shell out for a separate version of an older OS after Windows 8’s release on October 26 – corporate buyers might think twice about whether they really wanted to add new hardware.

What Will XP Users Do?

The effect of this new downgrade program, however, will be most felt by the many users still committed to using Windows XP and are not ready for any newer version of Windows.

According to an August 2012 survey from NetMarketShare, Windows 7 deployments have finally surpassed those of the 11-year-old Windows XP operating system. But just barely: 42.76% of desktop machines run Windows 7, just a tiny bit more than Windows XP machines, now reported to have 42.52% of the total marketshare. (Windows Vista use is still falling, down to 6.15% in August 2012).

Office 2013 Rejects Windows XP

Another club to the head to the XP zombie: the upcoming Office 2013 will not be compatible with Windows XP or Vista, either. In this context, even the option to downgrade to Vista Business is almost superfluous: if the latest Microsoft applications won’t be supported on Vista, why downgrade that far back? Heck, it’s hard to fathom why anyone would want to downgrade to Vista instead of WIndows 7.

But the real death-blow for XP remains the issue of what OS you can buy on new PCs. Retail versions and most pre-installed versions of Microsoft operating system do not have downgrade rights, only licenses purchased through the company’s Volume License program. In August 2010, Microsoft expanded its Volume Licensing program to include N-2 downgrade rights, where N is the most recent version of a given software, N-1 is the previous version, and N-2 is the one before that.

XP Will Soon Be N-3

At the time, that meant that Windows XP would be included within the Volume License downgrade path. But when Windows 8 comes out, Windows XP will become N-3, and therefore no longer available through Volume Licensing.

How Windows XP users will react to these clear attempts to finish off their operating system is a huge question that Microsoft needs to answer soon. When it’s time for them to upgrade their hardware, will they still try to hang on to their beloved dinosaur, or will they finally bite the bullet and upgrade to Windows 8? Or even Windows 7?

The future of second-largest OS user base in the marketplace is a disruptive wildcard.. Microsoft is counting on a lot of XP users to upgrade to at least Windows 7. Will it get them, will they go to a competitor, or will the XP zombie shamble on into an increasingly anachronistic future?

Image courtesy of Shutterstock.

By: ·

Read more: http://www.readwriteweb.com/enterprise/

 

YouTube’s New Strategy: Create a Network Of Networks


 

YouTube is now showing approximately 3 billion videos a day. A growing proportion of those are shown with ads—more than 2 billion a week—and YouTube as a business is expected to pass $1 billion in revenue next year.

But when it comes to making money, some videos do better than others. Professionally-produce videos attract the most ad dollars. These include videos from TV networks and major media companies, which is the low-hanging fruit, but also increasingly from Web-only video networks and studios such as Blip.tvMaker Studios, and Revision3. A big part of YouTube’s strategy is to encourage and promote these native Web networks. It bought one of the biggest ones, Next New Networks, and that team is now training other video producers how to replicate their results.

For YouTube, it is all about scale, and networks of loosely aligned online video producers scale better than individual shows and viral-video phenoms. In fact, there is a brand new department inside YouTube called Networks. The purpose of the department is to encourage the formation of these outside networks which then use YouTube as their distribution channel. (Update: YouTube denies the existence of this department, see below).

YouTube can then help sell advertising targeted at these more professional networks of Web series and shows, and that scales better than supporting individual YouTube producers. YouTube will keep doing that, of course, but you can see the beginnings of an organization that will help to further professionalize the Web video industry.

In this view, each network is like a channel, and YouTube is the new cable system or MSO (multiple system operator). The ABCs and Food Networks are welcome on YouTube, but Networks is very much an attempt to grow native channels on the Web. If YouTube gives them enough support and makes it profitable enough for the Web-only networks, they in turn will be able to pay more for native Web shows and series, and one day the best talent might even skip TV altogether. But first, baby steps.

Update: YouTube denies there is any new strategy or organization focused on Networks. A spokesperson says: “There are many networks doing great things on the YouTube platform, but there is no group inside YouTube called Networks.” Whether or not it is a formal department, executives in the online video industry refer to it as “YouTube Networks” and perceive a shift in strategy. That may turn out to be wishful thinking, although there is at least one YouTube manager overseeing these relationships.

By: ERICK SCHONFELD

Read more: http://techcrunch.com/

Local Hero (1983)


Local Hero (1983)

An American oil company sends a man to Scotland to buy up an entire village where they want to build a refinery. But things don’t go as expected.

111 min  –  Comedy | Drama  –   17 February 1983 (USA)
7.4
Your rating: 
  -/10 
Ratings: 7.4/10 from 10,908 users   
Reviews: 177 user | 33 critic

 

Director: 

Bill Forsyth

Writer: 

Bill Forsyth

Interview with Jack Krawczyk, Senior Product Marketing Manager of StumbleUpon


Interview with Bruce Polderman, Product Manager of Google/Blogger


What to Keep in Mind When Updating Your Online Content


Originally posted on impressions:

Here is an amusing info graph from Business Insider that was released along with advertisements for their upcoming IGNITION conference, a 2 day conference exploring the successful and emerging business models of digital media.

The info graph makes some interesting connections between “online content that grabs us” and the rise of consumer willingness to pay for that content.

I like the graph because it is a good reminder of what to keep in mind when updating your online content, whether it be your company’s website, social media, newsletter, or other online communication.

>>Be relevant.  Provide readers, customers and window shoppers alike, with useful information.

>>Make your design attractive.  Choose a stylish theme and stick with that theme throughout.  Because you are dealing with a visual medium, your content should be visually compelling.  Pictures.  Pictures.  Pictures.

>>Allow emotion.  Attempt to make an emotional connection with your audience.  Include personal…

View original 55 more words

The message is more than the product


Enemies of the Internet [Infographic]


A Rational Explanation for Apple’s Irrational behavior


Originally posted on The World According to Xenocrates:

Fear is directly proportional to the size of the coward.

Xenocrates

Are you frightened by crawling creatures? Does the sudden sight of a scurrying mouse startle you? Does the wayward flight of a random cockroach make you duck? Would the sight of a black spider resting on the wall across the room fill you with terror just after you turn on the light in your bedroom? If so, have you ever asked yourself why? Why would you, a human, the most fearsome animal on the planet be terrified of such tiny crawling creatures? Curiously, the same behavior exists in giants of religion (Christianity fears Atheism) politics (GOP vs. Democrats) and even technology (Apple Inc. vs Samsung et al). Why do giants fear dwarves? This post explores the psychology of giants like Apple Inc. Apple fan boys won’t be amused.

Read more…


■ Special Thanks to Stewart Panton (Twitter: @Stewpert) and…

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Is technology sapping children’s creativity?


Originally posted on Coppell Gifted Association:

The Washington Post recently published an article on the impact technology can have on a child’s development of creativity.

The technology revolution has sparked a new debate about just how much parents should allow their young children to play with iPads, iPhones and other devices. Here’s a smart look at the issue by early childhood development expert Nancy Carlsson-Paige, a professor emerita of education at Lesley University in Cambridge, Ma., when she won the Embracing the Legacy Award from the Robert F. Kennedy Children’s Action Corps for work over several decades on behalf of children and families. Carlsson-Paige is author of “ Taking Back Childhood” and the mother of two artist sons, Matt and Kyle Damon.

Read more by clicking here.

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Now, charge your laptop with USB



Originally posted on BeAngryBeFoolish:

And Now Let Us Gasp In Astonishment At What Just Happened To The Newspaper Business
Over the past decade, lots of big newspaper companies have gone bust.

But when you take a look at what’s happened to newspaper advertising over that period, it’s a wonder they all haven’t.

Below, via Mark J. Perry and Bill Gross, is a chart we’ve run before. It shows inflation-adjusted newspaper advertising revenue over the past 60 years.

Thanks to the precipitous decline in the last ~7 years, the industry is now back to where we it was in 1950. And it’s only slightly better off when you factor in online revenue.

Journalism professor Jay Rosen of NYU observes that the peak year was the one in which blogging software first appeared

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Local Bussines Listings – Claim your site


HAVE YOU CLAIMED YOUR LOCAL BUSINESS LISTING ON THESE 21 SITES?

These sites are great for building local authority, they’re also a factor in how search engines determine your local listing placement.

1.) Kudzu.com

This site was launched in 2006 and in February of 2009 integrated Facebook Connect onsite. The site boasts 4 million consumer reviews, over 27,000 local deals, and a domain authority of 78. Quantcast measures the traffic at an estimated 678,000 site visitors per month. Kudzu is a fairly well known site so it might already be on your radar, but if not it’s certainly worth a look.

2.) LikeList.com

Recently coming out of beta, LikeList.com is a “social-local referral service” with more than 510,000 business “like’s” in the system. LikeList has more than 2 million friend relationships on their current user base. NeatStat.com estimates their monthly traffic at about 20,000 visitors. Just recently the site launched Sharelists – “A collaborative list for groups of people with interests or tastes in common to share what they like and help each other”.

  • List Your Business for Free Here

3.) OpenList.com

Touting itself as “your local guide”, OpenList.com  was founded in 2003 in Seattle. Initially the site just focused on restaurants, hotels and attraction listings. Today it is open to all businesses. A domain authority of 44 and site traffic estimates from NeatState.com at 2.5 million a month, the site has seen incredible growth since 2003. To get on this site you’ll likely need to submit toLocaleze and eventually will get added to the site. Or inquire on their site here.

4.) MatchPoint.com

Helping users find the right business, MatchPoint.com has been around since 2007. In Vertical Measures’ post “10 Good Citations You Can Get Right Now” we featured MatchPoint in 2009, and the sites value still holds true. Quantcast estimates monthly traffic at 12,000 visitors, which in comparison to other sites is quite small. MatchPoint, however, offers free business listings and additional advertising options like most of the sites on this list so they are worth a look.

5.) Jayde.com

Jayde isn’t so much a local search site per se, it’s more so a B2B and business search engine that’s been around for many years. You’ve probably heard about it; the site has been around since 1996. Quantcast estimates traffic at 13,600 visitors a month, and domain authority on the site is 76.

6.) YellowBot.com

YellowBot lets you “do. tag. write. share.” since 2006. With an average of 744,000 visitors a month, the site stays active and is fairly authoritative with a domain authority score of 61. They also offer international versions of YellowBot for Canadians and users inBermudaTip: Add a variety of tags to your listings for better optimization.

 

7.) MacRaesBlueBook.com

MacRae’s Blue Book is America’s original industrial directory since 1893. Today with more than 1 million active users monthly, the site can help users find the industrial and manufacturing products and services they’re looking for. They have a wide array of categories your listing can fit into, and they offer free listings.

8.) Zidster.com

Helping online users find coupons and local businesses is what Zidster is all about. With an estimated half a million visitors a month (according to NeatStat.com), the site has grown in popularity since launching in 2007-2008.

9.) iBegin.com

iBegin provides businesses in the US and Canada with listings for free, and helps users find your businesses through their incredibly easy to use local search site. The site has been around since 2006, and since then has grown to an estimated 1.5 million visitor per month site (according to NeatStat.com).

10.) MerchantCircle.com

This popular site once talked about by many local search experts is still alive and kicking, allowing businesses to claim listings, respond to reviews, and create deals for their prospective customers. The site averages a whopping 5.8 million visitors a month. If you still haven’t found the time to claim your listing – do it today! Tip: Use the coupon functionality on MerchantCircle to get more traction with your weekly/monthly deals.

11.) MatchLocal.com

Get found online with Match Local. A fairly new site online, their parent company Matchbin has been around for quite awhile revolutionizing the traditional media industry. NeatStat.com estimates MatchLocal’s traffic at a few thousand visitors a month. While the site still has some growing to do, it’s yet another place to get a listing for your business.

Niche Local Search Sites

Do your due diligence when finding sites to add your business listing to. It might seem daunting, especially after you’ve added your listing to the hundreds of sites already out there. Tip: Set aside an hour or two hours a month to look for new sites to list your business on. Search for niche local search sites that are specific to your area.

Below I’ve listed a few that I’ve found that have a decent amount of traffic on a monthly basis and are fairly authoritative. Tip: Use advanced search commands like “local keyword directory” “city/state” “claim listing” or  “local keyword” “city/state” “submit business listing” to find sites specific to your location. Or –try these search commands in Rand Fishkin’s post.

12.)  WickedLocal.com

13.) Gazlo.com

14.) ShopCity.com

  • Over 8,000 local marketplaces including ShopPaloAlto.com, ShopBuffalo.com, & ShopCorona.com.
  • Over 35,00 estimated visitors per month
  • Add your business for free today!

15.) WebLocal.ca

  • Canadian specific
  • Estimated 1.7 million visitors per month
  • Signup today!

16.) Qype.co.uk

 17.) WeLoveLocal.com

  • UK specific
  • Signup today!

Industry Specific Local Search Sites

Additionally, business owners should look to place listings on sites that are specific to their industry. Whether you’re a local restaurant, doctor, hospital or even an accountant, there are industry specific sites your business should have a listing on. Tip: Use advanced search commands like “industry keyword directory” “city/state” “claim listing” or  “industry keyword” “city/state” “submit business listing” to find sites specific to your industry.

18.) HealthGrades.com

 19.) UrbanSpoon.com

20.) RestaurantRow.com

21.) Ratingz.net

Update

I’ve received quite a few great additional suggestions via the comments, Facebook, and Twitter too. Thanks for your suggestions! Below are a few more sites to add to the list of little known local search sites:

22.) Manta

  • A local search site dedicated to small businesses.
  • Estimated 23 million visitors per month
  • The site has over 30 million business listings!
  • Add your listing for free today!

BY Kaila Strong

Read more: http://sem-group.net


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Steve Jobs’ Biggest Contribution (That No One Is Talking About)


Steve Jobs' Biggest Contribution (That No One Is Talking About)

Ask several people to name what they think Steve Jobs‘ biggest contribution has been, and you will get a variety of responses. Sure, he has brought us some amazing innovations, and millions of us own (or want to own) them. There’s the iPod, the iPad, and the i-everything else!

But when you get down to it, it really wasn’t Jobs who did it alone—it was his team. But Steve did do one thing that started a positive trend that will last for decades or longer. And that contribution is so big, so important, that by some divine guidance it was inserted into his name. Steve created jobs. And lots of them.

The foundation

Steve Jobs built amazing teams. It is the fundamental component to entrepreneurial success, and when done perfectly it is the component to grand economic success. Jobs is an entrepreneur through and through and he has built a company that has brought benefits to all consumers. (Shoot, right now I’m listening to music on my iPod, downloading music from iTunes, and I just got a text on my iPhone!)

With the combination of great people making great products, jobs get created. Lots of them. Steve’s own company grew from a startup to having over 7,000 employees by the time he left, the first go-around. Having 7,000 employees seems vast, but it didn’t stop there. When he returned to the company, he increased Apple to over 46,500 full-time employees. And that, my friend, is where the ripple effect in business can be so powerful.

Building buyers

Having nearly 47,000 full-time workers adds up to a lot of work. It also creates a lot of wealth for a lot of people who go on to consume services and products (they need Keurig’s and pool boys too, you know). But it doesn’t stop there. Think about all the people who support Apple products (beyond the Apple stores). Think about all the companies that formed to create programs for Apple devices.

In fact, Apple recently announced that they have topped 15 billion app downloads from the App Store. Their store has over 425,000 apps available, which have been created by a myriad of companies. And it doesn’t stop there, either. For example, Google shows that there are over 40,000 searches per month for the term “iPad sleeve.” Also, earlier this year, Random House made their entire catalog of books (all 17,000 of them) available in the Apple iBookstore. More people working…because of Jobs (double entendre intended).

These examples alone are enough to show how Jobs’ innovations have had a ripple effect, from those who work for him to those who have developed apps for his products—and are growing their own companies and fulfilling their own entrepreneurial dreams. There are countless people and businesses making a profit from his creations, including those selling sleeves, holders, accessories, stickers, you name it! Apple products create a wide variety of markets for those selling add-ons for those products.

From writers who cover stories about Apple’s technology and write books that will be sold to iPad users, to programmers who are busy developing new apps that keep people loving their iPhone, a lot of people are impacted by this company. A lot of people have jobs, that wouldn’t otherwise exist.

Rippling out

Jobs has done something that most entrepreneurs can only dream of achieving. But there is no doubt that others will be able to replicate it, in one form or another. Perhaps you will.

The goal is to create something that will touch a lot of people and put them to work, either directly or indirectly. That’s what he has done, thus giving work to many people and creating an empire.

The result of what he has accomplished is a company’s P&L that is now bigger than the economy of many countries. It is hard to find a lot of people downing Apple, because it is touching so many lives in a positive way. Either people are reaping great rewards by making money from the company or from ancillary products, or they are using the products themselves, or both. Jobs has create a jobs ripple effect. That is nothing short of amazing. Thanks, Steve!

Read more: http://www.webconnection.gr

The New iPhone 5


The iPhone 5 Review

And just like that, months and months of breathless speculation have finally come to an end. Apple’s Phil Schiller has just officially announced the new iPhone 5 at the company’s massive press event here in San Francisco, less than a year since its predecessor was unveiled.

Some of the news won’t come as much of a shock considering the sheer volume of rumors and leaks lately (even Apple let some details slip earlier today) — I’m going to resist the temptation to pontificate on every new feature as it’s revealed (for now, anyway), so let’s get right down to it.

THE IPHONE 5

  • We can finally put the debate to rest — Apple’s newest mobile juggernaut is called the iPhone 5 (despite actually being the sixth iPhone to hit the market). It’s 20% lighter than the iPhone 4S, 18% thinner, and crafted out of (what else?) glass and aluminum.
  • Pre-orders for the iPhone 5 will begin on Friday, September 14, and the device will ship to lucky consumers starting on September 21. As usual, the device will be available in 16, 32, and 64GB models, which will cost $199, $299, and $399 respectively with a two-year contract from AT&T, Verizon, or Sprint.
  • The long-rumored (and handsome) two-toned design is indeed legitimate, as is the new iPhone’s larger 4-inch Retina Display. And yes, that 16:9 display runs at 1136 x 640 with five rows of icons. According to Schiller, it’s “the most accurate display in the industry” because the touch sensors are embedded in the display as well.
  • As expected, Apple has also unveiled a brand new chipset for the iPhone 5: the A6, which Schiller says is a full two times faster than the A5 chip in the iPhone 4S
  • The iPhone 4S’s battery life wasn’t anything to write home about, but the iPhone 5 seems equipped to do much better — 8 hours of 3G talk time, as well as 8 hours of 3G and LTE web browsing to be precise.
  • The iPhone’s audio system has been bolstered with a smaller (but improved speaker). There are also now three microphones in the mix: one on the front, one on the back, and another on the bottom.
  • That oft-rumored miniature Dock Connector is real: it’s all-digital, has eight pins and it’s called “Lightning.” Yes, there’s an adapter for it, but no word yet on exactly what it will cost you.

CONNECTIVITY

  • It’s hardly a surprise at this point, but the iPhone 5 packs support for Sprint, Verizon, and AT&T’s LTE networks here in the States. What’s really impressive is that combined that LTE support with 2.4GHz and 5GHz 802.11n Wi-Fi onto a single “ultra fast” chip.
  • Despite what a handful of leaks pointed to in the weeks leading up to the event, there’s been no mention of an integrated NFC chip yet.

CAMERA

  • Smartphone cameras are really starting to give their point-and-shoot brethren a run for their money (think Nokia’s PureView and HTC’s ImageSense tech), but instead of running up the megapixel count, Apple has stuck with an 8-megapixel camera. That said, the backside-illuminated sensor is smaller, and features much better low-light performance (finally!).
  • App developers may be bummed to know that the camera now also has a built-in panorama mode. The revamped camera also supports 1080p video capture, and users can now snap photos while recording video at the same time. I wonder how HTC feels about that.

 

Read more: http://techcrunch.com/

 

What SEOs can learn from online journalists


Journalists have been frantically learning SEO and social media techniques over recent years, so they can stay ahead online. But now some of them are so skilled that SEO teams could learn a few things from them too. From writing clickable headlines, to using Twitter to network, here are all the journo skills that I’ve learnt by following (no, not stalking!) some of the best in the business…

Monitoring and Targeting

Like most blogs, news sites tend to cover a number of different subjects. For the main newspapers, these tend to be major topics such as politics, finance, property, jobs and so on. However, within those ‘channels’, similar stories often come up again and again – interest rates, house prices, unemployment figures, that kind of thing.

Journalists and editors use analytics programs to check how many readers are visiting each section and which stories are grabbing their interest. That means that they can give more coverage to the stories that really interest their readers, and move other stories further down the hierarchy. This also allows them to maximise click-throughs from their front pages because they know what stories get readers excited.

 

You can replicate this on your own blog or corporate site. Work out what content works best for pageviews, CTRs and purchases. Then ensure these most successful topic areas are well optimised, often updated and well positioned on your website.

Massively successful news resources like the Mail Online and the Huffington Post only reached where they are by endlessly testing and never being entirely satisfied with their websites’ click-through figures. You should do the same.

Using Twitter and Facebook to Research and Network

Anyone who’s used Twitter to any extent knows its power and reach. You can contact almost any other user, anywhere in the world, with a message of just 140 characters (or fewer) this is genuinely revolutionary. For journalists, it’s a whole new way of researching articles, and the #journorequest hashtag has become a first port of call for many when they’re looking for case studies or quotes from members of the public.

Most online news sites now tweet links to their major stories too. A single headline-worthy article can get a significant number of retweets, helping it to reach readers who might otherwise not have seen it. Add to this the Twitter conversations journalists and press representatives hold with each other on a daily basis. For journalists it’s a quick, easy but powerful way to network with other writers and to engage with their readers.

The lessons to be learnt for other webmasters and SEO teams are simple but worth spelling out – ignore Twitter, and your voice is missing from a global conversation. Make sure your best content is being tweeted, use hashtags to help get the message to people who don’t follow you, and aim to widen that audience still further. And don’t allow your Twitter feed to become mundane and overly-corporate. Stay fun and stay engaged. You’ll learn a lot about your customers and it could even help you generate ideas for blog posts and other content.

Although I hear a lot of negativity from SEOs about Facebook (some of them have already disabled their Facebook accounts), journalists use Facebook to engage with their audience and to reach out to a wider audience beyond the niche they operate within. Mia Aquino, The Huffington Post’s social media editor has set up an ‘interest list’ on Facebook of all their journalists so people could keep up-to-date with what their journalists write. Journalists such as Craig Kanalley, Jahnabi Barooah and Rosa Golijan engage with their Facebook subscribers almost at a personal level on a daily basis, thereby increasing visibility to their posts on user’s Facebook feeds.

Engagement and Relevancy

A good news site will pick out the most headline-worthy articles of the day, and give them pride of place on the front page (or main blog/magazine page). Think about this when updating your site – what belongs on your homepage (or main blog page)? And what can be moved deeper within your site?

It’s a rule of thumb that’s worth applying throughout your content – if a page is irrelevant to what you’ve got to offer, it’d be best to retire it, or update it so that it’s relevant to your audience and your business. By keeping a tight focus on the topics you cover, you can demonstrate expertise and relevancy throughout your site to search engines, helping them better understand what your website is about and the industry you operate within.

Make sure all your authors and bloggers have verified authorship on Google Plus. This will help Google’s algorithm distinguish the quality and relevancy of the content. If the blogger or author already possesses a high reputational score with Google, you will increase your site’s visibility and ranking ability for a greater number of keywords.

Opinion and Controversy

Not everyone can court controversy on their website, but blogs are a good place to express opinion and welcome conflicting comments from your readers. Again, take your inspiration from news sites – while many news outlets have a political agenda to push, they typically don’t do so (well, not too obviously…) in their main articles.

Legitimate news providers distinguish between their journalistic reporting and their editorial columns – and on any website, you can create a similar distinction between static content, opinion-based blogs and self-promotional press releases. It helps your reader to understand where you’re coming from, and why some pages might be more opinionated than others – and a little controversy can help to get some commenting going on your blog posts, too.

There is an important distinction to make between news site comments and those on a less formal blog, however. When somebody comments on your personal blog, it’s common practice to reply to them, to keep the conversation going. In contrast, news sites usually rely on interaction between their readers, rather than with the article’s original author – something worth aiming for on your blog, if you can get your readers’ activity levels high enough.

Catering for Fickle Readers

Online readers are impatient – they won’t wade through lengthy prose, even if they’re happy readingWar and Peace in real life. The internet isn’t the place people settle down to enjoy some timeless literature – in fact, they’re more likely to take ‘timeless’ to the other extreme and spend as little time as possible on your page.

Journalists understand this and are trained to use the ‘inverted pyramid’ model in their articles, with the most important information up top for those who don’t read to the end. For SEO it’s a particularly good approach, as the words and phrases you use up top will be given greater significance in choosing your page’s position in the search results.

The headline is a particularly important part of any page – whether it’s a news article or a static web page – as it highlights the main theme of your content. Make sure you’re picking out the key points in your headline, particularly if it doubles as your page’s HTML title and/or URL, as together these can all contribute towards the words and phrases the search engines associate with your page. Like in a news article, sub-headings also help to signpost readers to the sections of the page that include the information they’re looking for.

Remember, print came first, and while SEO has evolved over time much of it is still inspired by the early, print-like days of the internet. Classic page structures like news articles have left a permanent impression on the things search engines and people value.

Always on the Job

Finally, when you step away from your computer, it doesn’t mean your website ceases to exist. A good journalist will often carry around a notepad and jot down ideas for future articles, or make notes if he or she sees anything that might be worth investigating. You should do the same if you come across a timely and relevant issue that might earn you some extra search traffic if you blog about it or mention it on your website.

Many such ideas ultimately get forgotten by website owners, internet marketers and SEO teams, even if they seem unforgettable when you dream them up. By keeping a notepad – or even a note in your phone – handy, you make sure you remember your ideas. And it’s worth it. If you manage to build your online brand successfully enough, you might one day be making a few headlines of your own.

By Shaad Hamid

Read more: http://www.seoptimise.com

Greek Reporter – ”If Egin was in” campaign


ATHENS – After launching the international “I AM GREEK AND I WANNA GO HOME” independent movement for the repatriation of the stolen Greek sculptures and art, photographer and musician Ares Kalogeropoulos strikes again as an art editor of Alexis Mantheakis’ inspired concept “If Elgin was in …”
The series of pictures shows what would have happened if Lord Elgin had not only been to Athens but to plunder other cities of the world as well. The pictures aim at raising awareness among the public and the authorities about the catastrophe Lord Elgin wraught upon the Parthenon. The British diplomat removed 65 percent of the Parthenon marble sculptures in 1811, which are  housed at London’s British Museum.
The Greek artists are attempting to compare the Greek monument’s looting to what could have been inflicted on other major sites and statues around the world, if their most treasured possessions had been stolen. The last picture depicts the Parthenon in its current state and the caption reads “…but Elgin went to Athens”.
 

IF ELGIN VISITED YOUR COUNTRY!


IF ELGIN VISITED YOUR COUNTRY!

IF ELGIIN WAS…IN YOUR COUNTRY!


HOW WOULD YOU FEEL IF YOUR NATIONAL HERITAGE WAS STOLEN FROM YOU!THE PARTHENON MARBLES ARE THE CORNERSTONES OF THE GREEK CIVILAZATION AND THE HUMANITY AS WHOLE.BRING THEM BACK.GREECE IS THEIR HOME NOT A MUSEUM IN ENGLAND.

Pre-Orders for iPhone 5 to Start Friday, September 14?


Originally posted on OS X Developer:

The iPhone 5 may be available for pre-order as soon as this Friday, September 14. This potentially exciting news comes from MacRumors, who notes that Apple is bumping up sales staffing to begin early Friday morning:

MacRumors is now hearing that pre-orders may not begin tomorrow following the media event and that they may instead start on Friday morning in a scenario similar to last year’s debut. We’re hearing that certain portions of Apple’s sales support team are significantly increasing their staffing levels beginning at 6:00 AM Eastern on Friday, with a major surge for the initial shift beginning at that time and a sustained level of high staffing for at least the remainder of the day.

As noted, such a timeline would be very similar to the launch and pre-order schedule of last years iPhone 4S model.

The iPhone 5 is largely expected to be released for retail purchases on September…

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Robotic Tentacles Have a Soft Enough Touch to Pick Up Flowers


Originally posted on memoirs on a rainy day:

tentacle-holding-flower

Typically, robotic hands have had trouble being dexterous enough and delicate enough to perform certain tasks, but robotics experts from Harvard University have been developing a series of soft robots, capable of accomplishing much more than previously.

Read more @ SciTechDaily

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State of the Social Network War


Originally posted on A little bit of this, a little bit of that:

Facebook might be the biggest social network, but LinkedIn is clearly the stock market’s darling. 

 

While Facebook has been in the news recently for its dropping share price (which perhaps is not a fair reflection of future possibilities as I write in this earlier post), LinkedIn has been quietly going about its job. It has been announcing a slew of features. These include  new company pages, notifications, new mobile features, and Outlook integration.

 

Launching today is our new notifications feature, which will keep you notified in real-time when someone likes what you’ve shared on LinkedIn, views your profile, accepts your invitation, and much more.

 

 

 

 

On iPhone and Android:

  • Get notified: We will keep you notified in real-time when someone likes what you’ve shared on LinkedIn, views your profile, accepts your invitation, and much more.
  • Company pages goes…

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Has Social Learning Grown Up?


growing up too fast(Image credit: twinpossible.com)

Over 64% of organizations are leveraging social learning in some fashion, based on Brandon Hall Group’s recentrelationship-centered learning survey. This finding has dramatically increased from several years ago, when the use of social learning was in single digits. Social learning has come into its own and is now a common form of learning used by many organizations.

 

Even though the number of organizations using social learning has increased dramatically in the last two years, we often still get the question: “What is Social Learning?” Exact definitions vary, but as social learning becomes a larger part of the learning landscape, a definition is helpful to pinpoint the role this invaluable learning method can provide.

Brandon Hall Group has defined social learning in this manner:

 

“Social Learning is a form of learning in which the learner acquires information, skills, and knowledge from interactions with both formal and informal members of a set group. The learning is affected by the act of learning in a group environment, and the actual learning becomes greater than the sum of individual learning parts.”

 

The two important parts of that definition are “how” the learning is taking place and with “whom.” Social learning takes place through group interactions and the learning itself will change due to those interactions. Social learning is about building something new. Take the following interaction:

 

“I hear a great story about creating innovative work methods, and I add to the conversation – sharing how that idea could be implemented in my own environment. Another person hears this idea, and it sparks her to recall a research study she saw last year on this topic and she shares it with the entire group. A long term veteran shares how this idea was tried two years ago in the organization and adds how he feels it can be altered to fit the culture better today.”

 

The previous dialogue could either be a hallway conversation or labeled as a social learning experience. It becomes a social learning experience when the organization enables the learner to take action on the dialogue and interactions, and connects those actions to a learning outcome.

 

The one thing you’ll notice that is missing from this definition is any mention of technology. Somewhere in the last ten years the concept of social learning has been blended with the technology used to support social learning in our highly connected society. Many organizations believe that simply implementing social media tools or using an LMS with social features such as a chat board denotes that they are conducting social learning. In reality, If the intended audience has not actually leveraged these tools to hold group discussions that drive further learning and spark growing conversations, then social learning has not taken place.  Effective social learning can be done in any environment – with or without technology.

 

The role of technology is to enable social learning and enhance its value to both the learner and the organization. Social learning technology can support and enhance social learning by:

 

  • Connecting learners in multiple locations
  • Tracking the history and outcomes of the social learning interactions
  • Providing ways to rate and prioritize social learning interactions and outcomes
  • Helping to evaluate the effectiveness of the social learning efforts in relation to the learning and business outcomes

 

Social learning is not a fad – but it is also not appropriate in every situation. It should be evaluated as a learning methodology, like all other learning methods. It is not appropriate for learning requirements that are very specific, compliance driven, or with a clear right or wrong answer. However, it is appropriate and very valuable when the learning outcomes require increased engagement and building a shared understanding that is more valuable than the initial individual thoughts. Social learning has become mainstream and a part of regular learning portfolios in many organizations. Take some time and reflect on your own social learning practices, and make sure they meet your expectations and the needs of your organization.

Read more: BrandonHall Group

Brands Need To Treat Computer Screens Like TV Screens


By Steve Olenski

“Lord knows I am not the smartest person in the world, the brightest bulb, the sharpest knife or any other euphemism you want to trot out connoting intelligence. But one fairly smart thing I said (at least I think it’s somewhat smart) over the past couple of years was that ‘people need to start looking at their computer screen or monitor the same way they look at their TV.”

Not exactly rocket science when you stop and look at your monitor. Is it not a box-shaped item that is akin to your TV set? Of course it is.

And you don’t read TV, do you? Of course you don’t.tv

Well unless you count reading the now incessant scrolls that every news/sports network has on the bottom of its screen.

But by and large you don’t read TV, you watch it. You watch the images. You watch the video. You watch the film.

So why should your computer be any different.

Now, before I go on, let’s one thing perfectly clear. I am in no way espousing the belief that traditional TV is dead; that we’ll be watching TV on our computers in the near future and our current TVs will become antiques.

Nor am I advocating the removal of all text from all Internet sites as fast as humanly possible to be replaced by videos and/or pictures. Being a writer who makes his living off the writing of words which appear on computer screens, I would kind of like to see words stay for a while.

No, I am merely pointing out something I think that has been obvious for quite some time and is now coming to fruition. And that is that people, AKA consumers, AKA the folks who buy your products, services and wares Mr. & Mrs. Brand, prefer to “see” rather than “read” when it comes to the deluge of information they are bombarded with day in, day out on the information super highway. (Boy, that’s an old term, isn’t it?)

The folks at M Booth recently got together with SimplyMeasure to measure consumer engagement data on the Internet and social media networks.

Some highlights of the following infographic which is pretty self-explanatory. (NOTE: The infographic also includes a brief timeline of the “visual revolution” from just the start of 2012 alone.)

  • On Facebook, videos are shared 12 times more than text posts and links combined
  • Photos are Liked twice as much as text only updates
  • 42% of all Tumblr posts are pictures
  • Pinterest, the photo-driven social media phenomenon, is now referring more traffic than TwitterStumbleUponLinkedIn and Google Plus

So, Mr. Brand Marketer & Mrs. Brand Manager and anyone else who is responsible for hits the Internet airwaves – especially those that hit the social media networks, try and remember the computer/TV analogy and instead of “just” posting words, include and image or video to help tell the story.

 

Read more: http://socialmediatoday.com/steve-olenski

Social Marketing:


 It’s still… All About  Content!

Brands both big and small across the globe are looking for the key to social marketing success. The answer may surprise you: it’s STILL all about your content. In fact, it’s so important, we devoted an entire series of white papers to content marketing, delving specifically into four components of effective content marketing: content creationevent sponsorshipsocial media contests, and understanding Facebook EdgeRank.

After you’ve performed a social audit to find your customers and competitors on social channels, and developed your social goals, in accordance with your overall business goals, it’s time to think about developing content. When you think about the kind of content generation that will jumpstart audience growth on social channels, it’s important to focus on two distinct areas:

  1. Proactive Content
  2. Reactive Content

You will likely be managing content across multiple channels at once. In order to avoid feeling overwhelmed with platform management and scalable content creation by channel, consider proactively scheduling a portion of your social content. It can provide a solid base of content, providing you ample cushion to focus your limited resources instead on monitoring and responding to timely and relevant developments as they occur – or ‘reactive’ content. We’ll share how Starbucks has successfully implemented this strategy to amass a Twitter following of over 2.76 million users.

 

Proactive Content – 70% of Your Content

Although proactively scheduling 100% of your content will certainly fill your social channels with content, this is not a recommended strategy.  Scheduled content is not conducive to authentic, immediate audience engagement. While all brands share branded messages, like company updates and product offers, it’s not all your consumers are looking for. Promotional and evergreen content should be supplemented with engaging, real-time content to keep up with the ‘here and now’.

 

Best practices for scheduling proactive content show that 70% of content can be scheduled early in the week, which allows room for reactive content. In the example below, Starbucks spreads the word about their program ‘treat receipt’, in which a customer may bring a receipt verifying an AM purchase to a store in the afternoon for a discounted afternoon pick-me-up. This is a perfect example of a message that can be scheduled ahead of time.

Image

 

Reactive Content – 30% of Your Content

The other 30% of content should, in turn, be reactive content focused on two areas: popular, timely topics and appropriate audience dialog. Staying abreast of trending topics allows you to leverage popular conversations to receive increased reach and engagement. Connecting trends to how they affect your audience will increase your opportunity for growth. The Nashville, Tennessee tourism board used the trending topic #tourismchat to prompt engaged chat users to plan a trip to Nashville.

Image

 
ImageResponding to users who have engaged directly with your brand through content moderation is another component of reactive content. Responding to your fans and followers in a timely manner increases your ability to maintain an engaged audience. The key is offering quick, positive, and helpful responses. Starbucks makes a personal connection with a store visitor, who shared an anecdote from his visit. Starbucks took the time to respond, providing Josh a closed-loop social experience.

 

Successful social marketing requires strategy and planning. By scheduling a portion of content proactively, marketers can spend their remaining time focused on creating authentic, immediate relationships with their audience, either by responding directly to users, or being active in broader digital discussions. For a closer look at specific components of a content marketing strategy, check out our newest resources on content creation, event sponsorship, social media contests, and understanding Facebook EdgeRank.

By Mike Lewis

Read more: http://socialmediatoday.com

 

A CEO Speaks Out About…the truth outside the Web


Ronen Shilo is the CEO of Israel’s largest Internet company, Conduit.

“People are more interesting than companies

…so effective leaders are responsible for getting out there and spreading the good word.”

Here’s the paradox: I run a company that’s incredibly visible, but not that well known. Conduit has 260 million users around the world, but our brand isn’t top of mind. It’s not even mid-mind, to be honest. One of those reasons is that I had never made a personal effort to get out in front of the company and act as a public advocate.

That’s changed now. I’m becoming more visible, leaving many people wondering why I’ve decided to emerge from my cave. Have I developed a newfound urge for the spotlight? Am I jealous of Zuckerberg? Why the sudden availability?

They’re all questions worth answering. They’re questions that got me thinking as well.

Into The Spotlight

I didn’t just wake up one morning and decide it was time to become more visible. It was a process. But I can tell you that I always believed that the responsibility of a CEO includes getting out there, and I had been thinking for a long time that I should start representing the company more actively and consistently. Plus, I realized that I wasn’t doing myself any favors by resisting the exposure.

I’m essentially a product guy. People at Conduit are bored of hearing me say that if the product isn’t right, nothing else matters. But I was also telling myself secretly that if the product is right, then nothing else matters either. In other words, a great product will speak for–and sell–itself. Anything else is just frivolous sizzle.

But I learned quickly that my thinking was faulty. There’s a marketing and media side to the success equation that’s really pivotal. And I probably used “it’s all about the product” as an excuse to stay behind the scenes because I don’t really enjoy the media whir.

Some people have asked me if there’s a right time for a CEO to become an active presence in the media.

Like most things in business, there is no one answer. It depends on the personality of the CEO, how competitive the market is, and how mature your product is, among many other variables.

But these are the key questions that can shed light on some answers: What are you trying to accomplish and how do you measure success? Do you want to raise awareness with opinion makers? Are you looking to raise visibility because you are, or will be, raising money? Do you want to attract new customers or consumers? Are you starved for talent and in need of improving your recruiting? Or does your giant ego need some stroking?

While all of these questions can be important, you need to figure out what’s most important to you, and how it all fits in with your objectives. Go deep before you go out. Brian Chesky, CEO of Airbnb, has done just that. He’s been terrific as a visible, sometimes in-your-face, evangelist for his brand. But often, I see a lot of CEOs working the media without a clear point of view about what they want to accomplish.

I realize now that I should have done this earlier, but I enjoyed taking the time to focus on product, on building the company. (And on family.)

As I look back, there wasn’t a burning need for anyone to know who I was in the beginning. We had a rapid uptake of our product by publishers, so I didn’t feel compelled to be visible. Soon after, toolbars–our primary business–began to get beaten up by the media. It was unfair, but so what? Life is unfair. Reporters didn’t really understand what we did.

I couldn’t help but think that if I had been out there more, I would have been able to push back. To strongly argue for our company and our brand. If I couldn’t change their opinions, I would have at least created a dialogue. I think we lost the opportunity to shift the perception of the toolbar. Now it’s too late to do that in any meaningful way. I’m not worried though, because I know there will be other opportunities to redefine our company.

So my advice to others is to be part of the dialogue sooner rather than later. It will benefit your company and your employees to do so. True, your product needs to mature, but it’s easy to hide behind the maturity excuse, particularly if you’re not really a media junkie at heart.

Visibility And Value

If I were hustling for an IPO though, everything would have been different.

There’s no question about that. CEOs and founders contemplating an IPO recognize that visibility translates to asset value. That’s actually why many Israeli companies hire an American CEO; they know that it will help achieve higher levels of awareness, whether for an IPO or an acquisition. But since neither of those is the case for my company, I had more reason to continue to operate Conduit under the radar. It wasn’t a conscious plan. Like many things, it was unplanned yet retrospectively, right.

Now, the more I get out there, the more I’m amused by the differences in global media. The American and the Israeli media are as different as a hot dog and falafel.

Cultural differences are manifested everywhere and they’re only heightened in the journalistic world. The media in Israel are tough. Compared with U.S. reporters, they’re even brutal. American audiences are much more generous. Some Americans may disagree, but having been exposed to both cultures, I can tell it like it is.

I remember being at a conference in the U.S. where a CEO gave a presentation that was not impressive, to say the least. In Israel, he would have been torn apart, whereas Americans are more polite. Your social rules create an atmosphere of friendliness. I guess that’s because we’re in survival mode all the time, and pleasantries are a luxury Israelis don’t get too often. Or at least they’re seen as one.

Last time I was in the U.S., a reporter began an interview by proclaiming, “I hate toolbars.” It was so unusual that I was really taken aback and felt for a second like I was at home in Israel. So forget media training. My advice to any American CEO is to come over here, expose yourself to some reporters, and get toughened up.

I’m also convinced that differing CEO backgrounds play a large role in how they relate to the media.

I once worked for a sales-driven CEO who started every day by asking everyone, “What did you sell yesterday?” He saw the media as one giant sales call. I’m from the product and engineering CEO track, not the sales or marketing side. This gives me the flexibility to speak about the product, the vision of the company, and how what we’re building delivers on that.

If a CEO gets out there too soon, especially when he or she is from the sales or straight marketing side, there’s a risk of overselling. Hype can make a fast difference, but in today’s world of media scrutiny, it has a dangerously short shelf life. It quickly starts to rot and smell.

Personal Brand Takes A Backseat

As far as the ‘Ronen Shilo’ brand, I don’t think about it much. My public brand is no different than my private behavior. Those who know me would agree that I don’t put on a mask when I speak to the media.

But I do want people to start to think of me and Conduit in the same breath. That’s a good thing. Whether it’s Bill Gates (before he started giving his money away) or Larry Ellison, or many others, the company benefits when it’s strongly linked to an individual. People are more interesting than companies. So it’s better for Conduit if I’m out there, and I certainly want to do what’s best for my company.

Except, you won’t see me making any speeches in the future. I like the intimacy of a one-on-one interview. For me, it’s important to look someone in the eye, to read body language, to be in tune with the conversation. If you get thrown a curve ball, you can handle it. And I like an environment where surprises happen.

One thing I really don’t like is a scripted speech. Once, when I was in the army, I had to give a lesson to a reserve group. They allocated an hour. Sixty minutes of air time! I finished what I had to say in five minutes. I was happy and they were happy.

The End Of The Media Hermit

After taking a breath of fresh air, I don’t think I can head back to my cave any time soon.

I have to admit that I can get energized by meeting with the press, particularly with really smart reporters who’ve done their homework. (When it’s the other way, and I have to educate a reporter who doesn’t have a clue about what we do, it’s frustrating. I’d never hire someone who hasn’t spent time studying us, so why should I waste my time with a reporter who didn’t gather any background information?)

At the same time, intelligent reporters can be challenging. They know the category and tend to ask some provocative questions that really get me thinking. They’re out talking to a lot of smart people, so they have a perspective I might not otherwise hear. Learning from a reporter, that’s something I never would have expected when I was in my media hermit period.

Come to think of it, I also never expected that coming out of my shell to answer people’s questions would, in turn, get a lot of my own questions answered.

BY RONEN SHILO|
MARCH 2, 2012

Read more: http://www.fastcompany.com/

Mark Zuckerberg Says It’s Time to ‘Double Down’ on Facebook


McKinsey Weighs In on the Future of the Social Economy


McKinsey & CompanyDespite the popularity of social media with businesses, new research from McKinsey suggests that businesses are leaving value on the table, to the tune of billions of potential dollars. When McKinsey released new research this July on the changing face of the social economy dubbed ‘The social economy: Unlocking value and productivity through social technologies’, we eagerly devoured it. We present some of the key takeaways from the report below:

Adoption and Benefits

The report revealed fascinating figures around social media adoption and business benefits realized. Consumers have adopted social technologies, defined as products and services that enable social interactions in the digital realm, at an unprecedented speed and scale. In fact, social technologies have been adopted at a faster rate than any other media technology. While it took commercial television 13 years to reach 50 million households and Internet service providers three years to sign 50 million subscribers, it took Facebook just a year to hit 50 million users and Twitter – a total of nine months.

 

However, while 70% of companies use social technologies, only 3% report deriving substantial benefit from this usage across all stakeholders – customers, employees, and business partners. More broadly, 90% of those companies who use social technologies report some business benefit from them. It’s clear here that businesses can better leverage social technologies to drive more value from their investments.

Influence on Social Commerce

McKinsey reports that up to 1/3 of consumer spending is subject to influence from social shopping. This growth indicates the almost primal appeal of social technologies, which bring speed, scale, and economics of the Internet to social interactions. Consumers can now rapidly search for, find and compare various offerings for their needs. Combine that information transparency with the ability to garner peer feedback on potential purchases and you develop a very attractive market for online shopping.

Economic Impact of Social Technologies: $900 Billion to $1.3 Trillion

McKinsey identified ten specific ways where social technologies can add value to businesses.  These value-added levers include:

  • Product development – Use social technologies to derive customer insights and co-create product
  • Marketing and sales – Use social technologies to derive customer insights; for marketing communications and interactions; to generate and foster sales leads; social commerce
  • Customer service – Use social technologies to provide customer care

McKinsey estimates that the use of social technologies can contribute $900 billion to $1.3 trillion in value (based on estimates across four industry sectors), with $500 billion added from marketing, sales and after-sales support activities. Specifically, consumer goods companies, with their dependence on brand recognition, can use social technologies across all value chain steps to recognize margin increases of as much as 60%. McKinsey cautions that simply shifting advertising and consumer insights budgets to social media will not suffice; advocating instead for well-planned and well-executed programs which incorporate non-social components such as mass media to capture the potential value of social technologies.

Truly capturing the business value will be a challenge for most enterprises, as they will have to transform their organizational structures, processes, and cultures to become “extended networked enterprises.” Extended networked enterprises connect both internally as well as externally with customers and partners. For these technologies to deliver value, enterprises must embrace information sharing and create cultures of trust and cooperation.

Business Opportunities

The McKinsey study also highlights areas in which business can use social technologies to improve. For instance, many companies have found these social technologies can generate rich consumer insights cheaper and faster than traditional methods. Companies are tapping into what consumers do and say to one another on social platforms, gathering unfiltered feedback and behavioral data (e.g. do people who like this movie like that brand of soft drink?).

Additionally, leveraging of social platforms provides the potential to tap the great “cognitive surplus” of society by using leisure time for creating content and collaboration, rather than consuming. McKinsey refers to the growth of self-publishers and video creators, who add their own content to the social sphere.

Beyond 2012

As we move beyond 2012, we expect to see companies further leveraging emerging social technologies to drive distinct and measureable business value. We believe marketers will use social marketing to identify new prospects based on sophisticated monitoring, profile collection and social scoring.

 

By Mike Lewis | September 4, 2012

Read more: http://www.socialnomics.net/2012/09/04/mckinsey-weighs-in-on-the-future-of-the-social-economy/

 

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