What to Keep in Mind When Updating Your Online Content


Here is an amusing info graph from Business Insider that was released along with advertisements for their upcoming IGNITION conference, a 2 day conference exploring the successful and emerging business models of digital media.

The info graph makes some interesting connections between “online content that grabs us” and the rise of consumer willingness to pay for that content.

I like the graph because it is a good reminder of what to keep in mind when updating your online content, whether it be your company’s website, social media, newsletter, or other online communication.

>>Be relevant.  Provide readers, customers and window shoppers alike, with useful information.

>>Make your design attractive.  Choose a stylish theme and stick with that theme throughout.  Because you are dealing with a visual medium, your content should be visually compelling.  Pictures.  Pictures.  Pictures.

>>Allow emotion.  Attempt to make an emotional connection with your audience.  Include personal…

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