Digital Innovation for IKEA

Digital marketers – what do we really do?

Social vs. Search Smackdown

Digital Warehouse Marketing Group - DMCM1213

A battle of Internet Marketing: Who comes out on top?

MDG Advertising welcomes us with this Video Infographic and shows us why so many Digital Marketers are integrating Social Media and Search Marketing within their own Marcoms Strategies.

To Read More: MDG

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Digital marketing spending trends for 2012

Digital Marketing for Business

The digital marketing spending trends for 2012 demonstrated a robust in which inbound marketing channels seem to be outweighed than outbound ones. The following information will provide us the obvious prospects of spending for digital marketing in the near future.


The forecast for the period between 2012 and 2015 expected that spending for digital marketing can reach the number of 50 billion dollars. The data shown that search engine marketing (SEM) accounted for more than a half of spending for digital marketing by 2012. Another type has been prioritized to use is display marketing with the total spending of roughly 11 million dollars.


The mobile ads is increasing gradually with slow speed of spending by this time, however, it is projected to be one of the most popular digital marketing channel later on.


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The new multi-screen world

Is “Mission Marketing” the New Cause Marketing? (Part Two)

Questions and Insights

Last week, I began this two-part post with some of the results of a survey by Boston-based marketing consultancy Cone Communications that irrefutably shows that the annual onslaught of pink products to support breast cancer awareness is backfiring among customers.

I posited that consumers see these efforts as what they really are:  a short-term promotion designed to drive a bump in sales, but without any long-term commitment to the cause.

To see what I mean, take a look at online retailer Etsy’s “Tickled Pink” campaign.

The atrocious title aside, the site is remarkably long on pink product, but virtually lacking in any specifics about how much of a donation would be made to breast cancer charities, or even which charities would be the beneficiaries.  One blogger dug deeper and found that of the 24 products listed, only eight actually claim to support breast cancer organizations.  To my mind, this is…

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1403-11 #4 BIG brands earn WAY more. How do you COMPETE?

How to Execute an E-Mail Marketing Campaign

BizBrag - SEO & Social Media Blog

E-mail marketing, or sending newsletter-like e-mails to a list of customers, has become increasingly popular. It’s all well and good investing in an e-mail marketing campaign to boost your homepage rankings, heighten your brand’s exposure and keep in touch with your loyal following, but at first you’ll need something worthwhile to say.

You’ve got loads of things your audience will want to hear about, right? Talking to a mailing list is a lot easier than addressing a physical crowd of 500. You won’t be wrong in thinking this either. Whether it’s a product launch or the announcement of a partnership, it’s likely that your readers and customers will want to remain in the loop. However, putting these snippets of news into a suitable format is where people often become stuck.

For the mailing list to have taken shape, you will have needed to ask for each individual’s permission. They…

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Around The World, More Ad Dollars Continue Going Online

Kona Digital

Source: October 19, 2012 by MarketingCharts staff

Global advertising spending rose 2.7% year-over-year in the first half of this year (H1), and once again, online advertising revenues grew more quickly than any other medium, details Nielsen in its Global AdView Pulse report. Advertisers upped their investments online by 7.2%, with the developing markets of the Middle East and Africa (+30.3%) and Latin America (+20.6%) in particular pouring more money into online advertising. The online ad spend figures are based solely on display ads. These revenues were strong (+11.2%) even in Europe, which saw an overall decrease in year-over-year advertising spend for H1.

In the US, online ad revenues grew by 14% year-over-year in H1 to reach a new peak of $17 billion, according to the latest revenue report from the IAB and PricewaterhouseCoopers (PwC). Display-related advertising saw more muted growth, though, of 4%.

Radio, Cinema, Outdoor Also See Solid Gains

Advertisers worldwide…

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Twitter Showdown: Coca-Cola V Redbull

Google AdWords Made Simple

CreativeWorks Marketing

Today’s economy is challenging for many businesses, but it’s an even bigger challenge for the SMB owner, who is forced to use increasingly smaller marketing budgets to increase brand recognition and drive sales through lead generation tactics.  One such lead gen tactic is Google AdWords. You’ve seen those ads that appear on the side of the page every time you search for something on Google. Businesses bid for this online advertising through Google AdWords. All you have to do is create an ad, and choose specific search keywords which you would like to target, and, voila! Your ads might appear on Google, next to the search results. The idea is that people interested in your product/service can simply click on your ad to either make a purchase or learn more about your company.

Sounds simple, right? Well, from a conceptual standpoint, it is. In practice, however, we have found…

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Responsys Releases Digital Marketing Big Australian Report

Harvey Nash HR Survey 2012

Harvey Nash HR Survey 2012

Speed writing

Speed writing

“How long does it take you to write 150 words? An hour… two? How about 5 minutes? Welcome to the world of speed writing.

As the name suggests, speed writing is producing writing much faster than you are used to. It’s about trying to blast out as much text as possible against the clock.

This is not about typing faster… it’s not typing speed that slows most people down.

The major idea is that the number one thing that slows down your writing is stopping to think. The Speed Writer tools lets you splits up the thinking and writing, so that you can blast through writing tasks at astonishing speed.”

If you’re a student and have ever had to write Reports, Essays or Theses, you will have had to reference what you have used in your report. If you mention something that someone else has written, you need to give them credit by referencing them.

The Harvard Referencing System is one of the preferred layouts for these references. It is a relatively strict way of arranging the bibliographical information.

This tool takes in the raw information – author, title, year of publication – and creates the reference in the correct form.

The Enterprise Value of Compounding Growth in a Startup

David Cummings on Startups

Albert Einstein said, “Compounding is mankind’s greatest invention because it allows for the reliable, systematic accumulation of wealth” (source). This statement is often used in the context of investing in public company stocks with a set-it-and-forget-it approach. Money compounding annually at a single digit percentage rate (e.g. 5%) will generate a significant return, especially in the context of decades (invest $100 at a 9% interest rate and it’ll double in value in eight years based on the rule of 72).

Now, for fast growing startups, the stakes are even higher. If the business is growing at a sustained 50%+ per year over an extended period of time (e.g. 5 – 10 years), the scale and enterprise value of compounding growth becomes even more dramatic. Want to see what crazy growth rates look like at super scale? Load up Google Finance for Apple’s stock and set the timeframe to…

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Είναι πολύ ευχάριστο να ζεσταινόμαστε το χειμώνα από την φωτιά, με μια ξυλόσομπα ή τζάκι! 

Από αυτή τη φυσική ζέστη φωτίζεται το σπίτι, ψήνεται το φαγητό, στεγνώνονται τα ρούχα, ζεσταίνεται το νερό, και φυσικά μένει στο τέλος η πολύτιμη στάχτη! 
Δεν πετάμε την στάχτη, δεν είναι καθόλου άχρηστη ή σκουπίδι. 
Συνεχίζουμε να την χρησιμοποιούμε, όπως έκαναν και παλιά και αυτό μας κάνει να νοιώθουμε απερίγραπτη χαρά!

Η στάχτη από ξύλα είναι η σκόνη που έμεινε από την καύση τους . Ξύλα εννοούμε μόνο φυσικά, όχι με βαφές, κόλες ή επεξεργασμένα. Πρέπει να προσέχουμε να μην πετάμε μέσα στην φωτιά πλαστικά, αποτσίγαρα, ή οτιδήποτε άλλο σκουπίδι που μπορεί να μολύνει την στάχτη. Περιμένουμε να κρυώσει εντελώς και μετά την συλλέγουμε. Από την στάχτη ξεχωρίζουμε την άσπρη στάχτη που έχει μείνει πάνω-πάνω από τα καρβουνάκια και την αποθηκεύουμε σε ένα μεταλλικό δοχείο με καπάκι. Τα καρβουνάκια τα κρατάμε σε άλλο δοχείο…

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Tweety Blogs

Tweety Blogs

Το μοναδικό στο ελληνικό web με ζωντανή ροή ενημέρωσης, αποκλειστικά από Βlogs !

Tweety Blogs!

<a href=”; title=”Tweety Blogs” target=”_blank”>Tweety Blogs</a><br />Το μοναδικό στο ελληνικό web με ζωντανή ροή ενημέρωσης, αποκλειστικά από Βlogs !

S.O.S. -Το δημογραφικό ζήτημα – Προβλέψεις για την επόμενη δεκαετία

S.O.S. -Το δημογραφικό ζήτημα – Προβλέψεις για την επόμενη δεκαετία.

Pixlr Appication

Pixlr Appication

Online Photo Editing

Infographic: What Should You Do with $25,000?

Infographics King

Maybe you didn’t hit the mega-millions jackpot, but you’ve come into some extra cash. It might be tempting to go out and indulge, but there is probably a better way to spend that money.

In the final installment of this 3-part series, Jennifer Openshaw, America’s Chief Consumer Advocate, Wall Street Journal columnist and CEO of Family Financial Network, is back with advice on what to do with $25,000.

From purchasing an income property to deciding which upgrades to make on your primary residence, see what she says about how to make sure your financial decisions have a positive impact on your long-term financial well-being.

If you are just catching up on the series, check out Jennifer’s infographics on what you should do with $1,000 and what you should do with $10,000. The ideas range anywhere from building an investment portfolio to purchasing a new set of wheels — even getting…

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 Greek Internet Site Directory

In memoriam: Steve Jobs

In memoriam: Steve Jobs.

Greece: Class warfare, banksters and money laundering (video)

Greece: Class warfare, banksters and money laundering (video).

Rumor: Google Wants To Acquire Facial Recognition Startup Viewdle For $30M

Google, according to a report by Forbes, has acquiredViewdle, an augmented reality and facial recognition startup. Forbes says the price was likely around $30 million, but we are still trying to confirm both the acquisition and the price.

Update: Viewdle just returned our email: “We do not have any comment.” Google has not yet responded to our emails.

Viewdle, which won the 2008 LeWeb startup competition, previously received funding, including a $10 million Series B round, from numerous venture firms, including KCP Capital, Anthem Venture Partners, Best Buy Capital, and Qualcomm. The company was founded in the Ukraine in 2006 and is currently headquartered in Silicon Valley with operations across Europe and South America, including, of course, Ukraine.

Its apps, including SocialCamera and games like ThirdEye, are currently all available on Android, though the company is also currently testing an iOS version of its Face Recognition SDK. Viewdle also own a number of patents related to facial recognition.

Google previously bought at least two similar startups in the past. In July 2011, the companyacquired the Pittsburgh-based facial recognition company PittPatt and all the way back in 2006, itbought the Germany biometrics company Neven Vision.”



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Advertising Agencies & Concepts in Athens