Google AdWords Made Simple


CreativeWorks Marketing

Today’s economy is challenging for many businesses, but it’s an even bigger challenge for the SMB owner, who is forced to use increasingly smaller marketing budgets to increase brand recognition and drive sales through lead generation tactics.  One such lead gen tactic is Google AdWords. You’ve seen those ads that appear on the side of the page every time you search for something on Google. Businesses bid for this online advertising through Google AdWords. All you have to do is create an ad, and choose specific search keywords which you would like to target, and, voila! Your ads might appear on Google, next to the search results. The idea is that people interested in your product/service can simply click on your ad to either make a purchase or learn more about your company.

Sounds simple, right? Well, from a conceptual standpoint, it is. In practice, however, we have found…

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