Facebook Reach. Another drop in visibility. Now what?


everything but average

Facebook Reach Everything but Average

In the last couple of weeks everybody is talking about the huge decrease in facebook’s post visibility. Yep, algorithm changed again and now the most a brand’s page can achieve, in terms of reach, is something like 10% of its total fans. Let’s face it, it’s a very small percentage so, what do you do?

First I’ll tell you what not to do: cry about it! But, as usual, the crowd is mumbling, they cannot believe it, it’s an outrage. It is! Facebook makes you pay to reach people you already paid to have them in your page. It doesn’t have ethics written all over it but it is business and it was expected thus it’s you that must adapt! I’m doing that in the last 3 months.

If you follow the blog, you’ll know that I’m a strong believer in content’s power. The force, in social media and particularly…

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