2012 Blog Review


The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 2,300 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 4 years to get that many views.

Click here to see the complete report.

Merry Christmas Everyone!!!


Merry Christmas Everyone!!!

Wish you all the best & happy holidays!!!

Web Surfers Have the Attention Span of a Goldfish? Is This an Insult to Goldfish?


Social Media Marketing

Today PR Squared posted a good blog on how our online attention span is now equivalent to that of a goldfish’s – 9 seconds. Actually, I’m surprised goldfish have an attention span that long. But more to the point, this short attention span means if we’re to get our marketing message out, we have to be quick about it.

As a writer, this wounds me, especially since shorter doesn’t necessarily translate into less work. It’s hard to be pithy in 140 characters or less! On the other hand, this gives new impetus to my New Year’s resolution to learn how to take pictures well.

How are you going to tighten up your marketing messages? Or do you believe we really even need to? Some copywriters argue that the key is to catch and hold people’s attention with strong writing, rather than keep it short. What do you think?

 

Visual Gold! The New Revolution of Content Marketing
by

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Why it is important to manage your personal and professional online presence


Management Consulting Club

By Corinna Ziegler, MSc in Management Consulting 3 student

Clients seek competent advisors, who will be able to cater to their specific needs through valuable insights, analysis, evaluations, recommendations, and solution findings. As future consultants, we are expected to assist others in self-management, but how do we best manage ourselves in the online world? How important is having thorough understanding of your personal strengths and weaknesses to promote yourself in the best way possible?

In today’s age of social media and networking, managing your brand and virtual business card are essential, often representing the first client contact point. Creating buzz around your branding strategy, builds your social footprint. Similar to traditional off-line marketing, your online strategy needs to promote strengths innovatively to attract attention. Then just how should you leverage today’s social networks to your best advantage?

Clear differentiation needs to be made between professional and personal social networks- most…

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What’s Your Legacy?


The Elusive ROI


Jarter Jargon

Ever since the explosion of social media marketing, there has been a push to figure out how to track online experiences and how they convert to actual consumer action.

The prob­lem for most marketers is that they have a hard time see­ing what influ­ence the relation­ships they have nur­tured on social net­works have on cus­tomer behav­ior.  Where exactly does it make an impact? The “soft metrics” of social marketing—Likes, com­ments and retweets—don’t directly point to how social impacts pur­chase deci­sions along the customer journey. So instead of strate­giz­ing based on busi­ness data and results, mar­keters are rely­ing on their intuition that social media impacts their business.

We have seen a handful of platforms emerge to help social media metric strategy grow from adolescence into a mature digital marketing channel. Hootsuite and Radian 6 are some of the heavy hitters, but it still seems like true results of social media’s influence…

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Online brands – opportunity or threat for pack design?


Brandmaster

Pack designWith more sales moving online do we have to rethink the role of pack design – will it become a less important part of the marketing mix?

‘Phenomenal’ growth – that’s IGD’s prediction for online grocery shopping (The Grocer). Online sales growth is outstripping growth through stores, according to the Office for National Statistics (ONS)’s Retail Sales figures for July 2012. All exciting stuff, but what does it mean for pack design strategies?

I spent a good deal of my working life involved in retail pack design; everything from biscuits to lawnmowers. Its importance was taken as a given. It was the silent salesman, communicating features benefits and the brand values. Emotionally there is no more powerful moment than at the point of purchase. Trends in online and click-and-collect could potentially change the role of packaging design.

At the moment most products have a dual life; part on…

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Every Day Tips for CEO Branding as published in FORBES.COMS


CEO and Executive Branding

By Raoul Davis, Ascendant Strategy – The CEO Branding Company

 

Often times, individuals at the top of companies believe working long hours inside the office is the secret to growing their business.  This could not be further from the truth!  Since the beginning of time, profits have been driven by the awareness and perceived quality of the service/product.

 

CEO’s cannot escape the inevitability of the equation: Notoriety = Credibility.

 

One of the world’s largest PR firms, Burson-Marsteller, completed a survey about the role of the CEO in the company’s perceived image.  The results indicated that, based on the CEO’s reputation:

  • 95% decide whether or not to invest in a company
  • 93% would recommend a company as a good alliance/merger partner
  • 88% recommend the company as a good place to work

 

These results by themselves show us the importance of a CEO’s reputation to the success…

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Benefits of having a good online reputation


ireputationadvisor

The benefits of having a good online reputation include increased visits and leads to your company’s website, more sales which equal more earnings and overall grand revelation to your online company or small business. Once you comprehend the techniques involved, it is very simple to attain good online reputation management and augment your business status with search engines such as Google, Bing and Yahoo.

With good Online Reputation Management, your website will have back links extend out all over the world wide .One way that this is accomplished by hiring SEO writers to write articles about the products or services you offer. These writers will include keywords or keyword phrases that will help to boost the chances of their articles showing up at the top of every search engine’s list. By adding in back links to these SEO articles, you are ensuring that the customer will find a way…

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Branding from Design to Retail: Apple Shows the Future


Advertorious

It is 5AM. Black Friday. They still have a turkey hangover but wake up anyway with coupons in hand to get the best deals in sight. We as marketers push out all the advertising in sight to get people to buy certain products and go to certain stores. It is the one day of year that consumers are guaranteed to wake up at all hours of the night to go shopping to get a few extra dollars off of their gifts. While strolling through the mall, there is one store in particular that has no deep discounts, but ironically is the most crowded. The Apple Store.

The in-store experience at Apple is the ultimate definition of experiential marketing in retail. The store is very refined and classically modern. The Apple store in fact looks and feels like one big Apple device. Like his products, Steve Jobs wanted everything simple and…

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Brand Management How-to: Grammar Chic, Inc. Writing Tips for Success


The Red Ink

Brand management is a hot topic, especially when considering the impact the Internet has on the success of small and large businesses, no matter the industry. But the online environment present in today’s business world constantly fluctuates and it can feel overwhelming when you are trying to create a consistent message.  It’s about more than fancy logos or graphics and indeed, if Google is telling us anything right now, it’s that the written word does count for something.  Considering I am a writing professional, running a writing business, this makes me happy. Even so, while writing has always come naturally to me, I recognize it is a challenge for others.  Whether your personal branding efforts are targeted at growing your business, selling a book, rewriting a resume or just upping the quality of your content on your social media pages or blog, here are some helpful tips:

  • Identify your readership…

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The morality of markets


NYU Stern Economics

I had the misfortune a few years back to be thrown into a public debate about whether markets are moral. The question never made sense to me. Markets are tools, like hammers, you can use them for good or ill. As John Leahy told me: “Markets don’t kill people, guns do.” I wrote the experience up as a mini-case (read it, please!) and went on with my life.

Well, I just ran across a much more sophisticated version of the same issue, and it’s terrific. Greg Mankiw supplies three wonderful links to a series of lectures by his colleague Michael Sandel and comments on them by two economists. As you might expect if you know the principals, economist and provocateur Deirdre McCloskey gets in the best licks. I recommend the whole thing.

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Five films about the financial crisis you can bank on