Brand Management How-to: Grammar Chic, Inc. Writing Tips for Success

The Red Ink

Brand management is a hot topic, especially when considering the impact the Internet has on the success of small and large businesses, no matter the industry. But the online environment present in today’s business world constantly fluctuates and it can feel overwhelming when you are trying to create a consistent message.  It’s about more than fancy logos or graphics and indeed, if Google is telling us anything right now, it’s that the written word does count for something.  Considering I am a writing professional, running a writing business, this makes me happy. Even so, while writing has always come naturally to me, I recognize it is a challenge for others.  Whether your personal branding efforts are targeted at growing your business, selling a book, rewriting a resume or just upping the quality of your content on your social media pages or blog, here are some helpful tips:

  • Identify your readership…

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