Why it is important to manage your personal and professional online presence


Management Consulting Club

By Corinna Ziegler, MSc in Management Consulting 3 student

Clients seek competent advisors, who will be able to cater to their specific needs through valuable insights, analysis, evaluations, recommendations, and solution findings. As future consultants, we are expected to assist others in self-management, but how do we best manage ourselves in the online world? How important is having thorough understanding of your personal strengths and weaknesses to promote yourself in the best way possible?

In today’s age of social media and networking, managing your brand and virtual business card are essential, often representing the first client contact point. Creating buzz around your branding strategy, builds your social footprint. Similar to traditional off-line marketing, your online strategy needs to promote strengths innovatively to attract attention. Then just how should you leverage today’s social networks to your best advantage?

Clear differentiation needs to be made between professional and personal social networks- most…

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