New Chapter

When I started my blog, I wanted to keep my blog simple and stylish. However, it’s been two weeks, and all I did was making it look simple (honestly, I got rid of everything except menu and the title of my blog. so empty and barren here.) My excuse is that I am still getting used with this blog. Also, I guess I need to pay some $$  to add pictures and details to make my blog pretty.

I haven’t decided whether I want to purchase items for this place, but I wonder what if I could move this tab to here and put this there for better usability.

Here is a useful tool that you can play the “what if scenario.”

Balamiq Mockups

Why Balsamiq Mockups for wireframing? —- “Using Mockups feels like drawing, but because it’s digital, you can tweak and rearrange easily. Teams can come up…

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Digital Engaged

Facebook pages ranking


Facebook Edge Rank Algorithm

4 are the  main factors that measure the reach of your posts like Google PageRange

1. the level of interaction fans have with your posts

2. People’s reaction to your posts

3. The interaction of fans with the type of contents you post i.e. photos, video

4. Complaints your posts receive, that are likely to  be less shown in the News Feed

Understanding Facebook’s EdgeRank | Social Media Today.

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ASR Digital Consultants

By Amit Rawat

Backlinks vs. Content – What’s Best For Your Website?

There was a time when your website’s content – or your website’s content keywords – were the presiding factor to bringing traffic to your site and pushing you up to the top of the search engine listings. Then Google began to preside over the internet and it decided backlinks were the best way to calculate if your site was good or not, and by association determine your search engine position. Of course what goes around comes around and more recently backlinks have fallen out of favor and content has become fashionable once again.

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Where LinkedIn’s Money Comes From    

LinkedIn just delivered another strong earnings performance. This chart provides a break down of where its revenue comes from.

It’s split between Talent Solutions, which are tools for corporate recruiters, Marketing Solutions, which is advertising and job listings, and Premium subscriptions, which are sold to salespeople and job seekers to make connections.

And, it almost goes without saying, but take a look at the growth…

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Alison Lamb

I received an email today that my Linked In profile was in the top 5% viewed profiles of 2012. I’ve appreciated the importance of Linked In for a number of years now and I’ve always kept it up to date. I’ve recently updated it, and included my most recent experience and the top achieving projects which I have been involved with throughout my career so far.

If we haven’t already, connect with me on there:

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Detroiter on the Rise

My personal philosophy is just be as human as possible. The human element is really what makes it successful. Consumers want to communicate with the brand and feel like they’re apart of the company. They have questions and comments, it’s not a one-way street. I believe in listening more than speaking. I really like to see the inner-relationship come out and have them be apart of the company’s DNA. It’s also important to have people in place who are passionate about your brand, they need to be the biggest fans of all. Be original, measure everything, connect with your fans, and take risks. Stay on top of new trends but master what you already know, and learn what content your consumers are clamoring for.

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Social media is an overall strategy for marketing or public relations because it touches every department in any organization.  Social media is critical for business in order to grow and reach new customers, but can also negatively affect a company’s image by containing harmful information.  Banks need to have a team to monitor what the public is saying about their company.  Monitoring and engaging the public on social sites is crucial to avoid unwanted information from going viral and harming the image of any bank.  Businesses that do not have a presence to monitor their networking sites will struggle to find and stop harmful information that can go viral.  Without the ability to respond to negative information from spreading on networking sites, a bank will see customers switching to other banks and potentially see revenue drop.  Therefore, having a social media presence and monitoring the site is crucial for financial…

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single-minded proposition

Over a week ago, the social media world was buzzing about an incident at an Applebee’s restaurant in St. Louis.  Here’s what happened in a nutshell.  A patron at Applebee’s, who happened to be a local Pastor goes to dinner with a large group of people.  Applebee’s automatically adds 18% to large parties.  When the check comes, the Pastor stiffs waitress and writes an obnoxious message on the check saying “I give God 10%, why should I give you 18%?”

Another waitress sees the message on the check, takes a picture of it and posts it to Reddit.  Thus begins a social media firestorm leading to the firing of the waitress who posted the picture and making Applebees social media team pull all-nighters for several days.  

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