Session 10: Behavioral or Targeted Advertising

Digital Marketing @ HKU SPACE

Some of the ads you receive on Web pages are customized based on predictions about your interests generated from your visits over time and across different Web sites. This type of ad customization — sometimes called “online behavioral” or “interest-based” advertising — is enabled through your computer browser and browser cookies.

This video explains how behavioral advertising works on advertising networks such as Yahoo, Google and MSN.

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