Around The World, More Ad Dollars Continue Going Online


Kona Digital

Source: October 19, 2012 by MarketingCharts staff

Global advertising spending rose 2.7% year-over-year in the first half of this year (H1), and once again, online advertising revenues grew more quickly than any other medium, details Nielsen in its Global AdView Pulse report. Advertisers upped their investments online by 7.2%, with the developing markets of the Middle East and Africa (+30.3%) and Latin America (+20.6%) in particular pouring more money into online advertising. The online ad spend figures are based solely on display ads. These revenues were strong (+11.2%) even in Europe, which saw an overall decrease in year-over-year advertising spend for H1.

In the US, online ad revenues grew by 14% year-over-year in H1 to reach a new peak of $17 billion, according to the latest revenue report from the IAB and PricewaterhouseCoopers (PwC). Display-related advertising saw more muted growth, though, of 4%.

Radio, Cinema, Outdoor Also See Solid Gains

Advertisers worldwide…

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